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AGENDA
ADVERTISING AND PROMOTION COMMISSION
February 15, 2011 2:00 p.m. Fayetteville Town Center
I. Call to Order – Chairman Maudie Schmitt
II. ReportsA. Approval of Minutes for January 10 , 2011 regular monthly meeting
B.
Financial Report1. HMR Revenues – Marilyn Heifner2. Financial Statements - Keith Glass
3. Update from City Attorney re: delinquent tax collection efforts – Kit
WilliamsC. Clinton House Museum Report -
D. Visitor Bureau Report –
E. Town Center Report – Sandra Bennett
F. Executive Director Report – Marilyn HeifnerG. Advertising Agency Report – Mike Sells
III. Old Business
IV. New Business
A. Approval to go out for bids for carpet, paint, etc for remodeling of TownCenter
V. Adjourn
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A new report for 2011 for the convention Visitors Bureau will show sales leads booked and lostbusiness. In December 2010, 8 meetings were booked for an estimated economic value of $612,222.00. Three meetings were lost (this represents $599,271.15 in lost economic impact).
A convention calendar for December 2010, January 2011 and February 2012 will show
economic data to commissioners relative to visitor spending.
The Visitor Store had a 139% increase over December 2009 sales. Average monthly sales in2010 was $2,444.54 compared with 2009 average monthly sales of $1,554.03.
TOWN CENTERDecember collections were $23,144.59 a 8% decrease from 2009. The returned sales contractsfor 2010 was up 2% over 2009 events. This should result in increased sales and attendance in2010.
EXECUTIVE DIRECTOR REPORT
For the third consecutive year, the Arkansas baseball team has finished second nationally inattendance, as a school record 292,734 fans attend the 2010 season at Baum Stadium. LSUranked #1 with 394,900 fans.
Ad sales for the Fayetteville Guide are continuing. Approximately 10,000 additional guides willbe printed and will be distributed to all Fayetteville residents.
Restaurnat Week is scheduled for February 17-27. Five Nook e-books will be given to luckyrestaurant week participants and to the server who gets the most entries.
Jill Oyler, an intern is working on a new living history tourism project – stories aboutFayetteville citizens who have built our city. We are cooperating with the Washington CountyHistorical Society and the NWA Genealogical Society. Jill is researching possible candidates forour project.
Marilyn is working on the Find it in Fayetteville campaign with the Chamber and the City.Sponsors are being sought for a Find It in Fayetteville Habitote bag.
ADVERTISING AGENCYJade Gustin reported for the Agency on progress of projects. They are finishing out the 2010marketing plan. Currently in production is the Fayetteville Guide (profiles), the Gallery Guide,and the Trails Guide. Also to be updated and printed are the Clinton House Museum brochure,the Historic Walking Tour, and the All Seasons Trail.
Restaurant Week is scheduled for February 17-27, 2011. The Agency is working with Mutual of Omaha to schedule their van here in May for the My “AHA” Moment tour. They will only be in25 cities nationally.
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OLD BUSINESSNone
NEW BUSINESSNone
Maudie announced that Café Rue Orleans is 10 years old today.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn HeifnerExecutive Director
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Current Year HMR Collected (2120.0912.4101.00) 170,524.12$
Prior Year Collected (2120.0912.4101.01) 9,021.68$First Security Investment Interest Revenue (2120.0912.4708.00) 1,737.58$
Total Revenues 181,283.38$
Annual Bond Audit Expense (2120.9120.7602.60) -$
Collection Expense (2120.9120.5333.00) (3,590.92)$
Bank of OK Quarterly Fee (2120.9120.5712.00) (1,125.00)$
Town Center Bond Payment (2120.9120.5712.00) (56,304.00)$
2008 Property Taxes on Town Center (2120.9120.7602.60)
Total Expenses (61,019.92)$
Total Check to A&P 120,263.46$
Advertising and Promotion CommissionFor month of January 2011
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City of Fayetteville, Arkansas
Monthly HMR Tax Collections 2007-2010
2007 2008 2008 2009 2009 2010 Total Total Change Over Total Change Over Total Cha
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Pr
January $166,620 $174,005 4.43% $166,214 -4.48% $166,645
February $150,088 $158,693 5.58% $167,141 5.32% $143,940
March $157,317 $172,804 9.84% $180,027 4.18% $172,662
April $171,562 $183,672 7.06% $191,542 4.28% $187,730
May $165,779 $175,064 5.60% $190,320 8.71% $185,096
June $177,594 $194,447 9.49% $190,237 -2.17% $184,371
July $173,079 $188,253 8.77% $180,944 -3.88% $196,323
August $160,560 $174,648 8.77% $167,897 -3.87% $180,741
September $172,373 $190,244 10.37% $176,463 -7.24% $184,471
October $180,324 $187,125 3.77% $189,728 1.39% $195,169
November $185,111 $197,814 6.86% $190,887 -3.50% $213,494
December $170,506 $174,682 2.45% $174,568 0.00% $171,511
Total $ $2,030,913 $2,171,451 6.92% $2,165,969 0.00% $2,182,155
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CLINTONHOUSEMUSEUM MONTHLYREPORT JANUARY 2011
The Clinton House Museum had a total of 99 visitors in January 2011. Despite closing for
inclement weather, we had an extraordinary amount of visitors in the remaining days. The
University of Arkansas hosted a group of Vietnamese students from across the country duringtheir winter breaks. Many of these students were eager to see the House, learn about the “Early
Clinton Years’, and also express their gratitude toward the Clinton Administration.
The E. Faye Jones property on Hwy 16 has been recently purchased by Stephanie Zhyr, of
Albuquerque, NM. She is eager to preserve the Clinton Legacy and we are discussing possible
tours and other marketing ideas.
A redesign of a the brochure for the Museum will include the First Ladies Garden and the visit
by President Clinton this past August. The spring will launch fundraising efforts in the form of
a Buy-A-Brick Campaign and an Engraved Stone Paver Campaign with quotes of First Ladieswhich will be used to establish a rock walkway in the Garden. We are also developing exhibits
featuring the former owners of the House – H.H. “Scotty” Taylor, Gilbert and Bo Swanson, and
Dr. Warren Gifford.
UPCOMING EVENTS:
February 21st
Annual President’s Day Trivia Contest
February 24th
Group Tour – Specialty Programs – Mena, AR
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Sales Leads by Date Issued
January 2011 Meeting Dates Decision Date Attend Peak
Dudley Thunder Series 04/15/2011 200 25
Adult Softball Tournament 04/17/2011
B.E.S.T Baseball 06/09/2011 1,000 500
Hawg Showcase 06/12/2011
B.E.S.T Baseball 07/26/2011 400 200
World Series (16 yr. olds) 07/31/2011
GRAND TOTAL 3 Meetings 1,600
Definite Bookings By Booking Date
January 2011 Meeting Dates Attnd Peak
Dudley Thunder Series 04/15/2011 200 25
Adult Softball Tournament 04/17/2011
Southwest Tours 05/11/2011 50
05/13/2011
B.E.S.T Baseball 06/22/2011 200 60
Hawg Classic - Dave Van Horn Team Baseball Camp 06/26/2011
VYPE 06/24/2011 1,500 800
7 on 7 Select Football Tournament 06/26/2011
B.E.S.T Baseball 07/26/2011 400 200
World Series (16 yr. olds) 07/31/2011
All Sports Productions 12/10/2011 1,000 50
Fayetteville Half Marathon 12/11/2011
UA Track and Field 02/22/2013 250 100
SEC Indoor Championships 02/24/2013
UA Swimming & Diving 2015 TBA 1,000 400
SEC M/W Swimming & Diving
UA Track and Field 2015 TBA 250 100
SEC Indoor Championships
UA Track and Field 2016 TBA 250 100
SEC Indoor Championships
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UA Track and Field 2017 TBA 250 100
SEC M/W Outdoor Track & Field Championships
UA Track and Field 2017 TBA 500 200
SEC M/W Cross Country Championships
UA Track and Field 2018 TBA 250 100
SEC Indoor Championships
UA Tennis 2019 TBA 250 100SEC Men's Tennis Championship
UA Track and Field 2020 TBA 250 100
SEC Indoor Championships
UA Tennis 2020 TBA 250 100
SEC Women's Tennis Championship
16 Meetings 6,850
Lost BusinessMtg Dates Attd
US Beef Corporation 02/09/2011 50
Arby g g's Franchisee Re ional Meetin 02/10/2011combined event with Tulsa region
Arkansas Activities Association 10/28/2011 250
State Volleyball Championship 10/30/2011Will rebid for '12 when FHS has new gym.Lost To: Cabot
2 Meetings 300
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Convention Calendar
Meeting Dates
Attendance/ Peak/Rooms
Headquarters
January 2011
1/1/2011
Fleet Feet
10 K Run
2001/1/2011 0 0
1/30/2011
Kappa Sigma
Pledge Class Reunion
01/29/2011 10 10
Inn at Carnall Hall
February 2011
2/13/2011
Tyson Invitational Indoor Track & Field 5002/11/2011 200 400
Citywide
2/11/2011
UA Cooperative Extension Service
Blue Pathways
1002/11/2011 0 0
2/27/2011
Dine in Fayetteville
Restaurant Week
02/17/2011 0 0
2/24/2011
Arkansas Convention & Event Marketing**
101 Runners Mardi Gras Indian Funk Band
2502/24/2011 0 0
2/24/2011
Special Programs 502/24/2011 0 0
2/27/2011
UA Track and Field
SEC Indoor Championships
2502/25/2011 100 200
Citywide
2/26/2011
UA Curriculum & Instruction
ESL Symposium
3002/25/2011 33 33
Clarion
2/27/2011
Fayetteville Parks & Recreation
Artic Classic Adult Softball Tournament
3002/25/2011 25 50
Holiday Inn Express
March 2011
3/3/2011
UA College of Education & Health Professions
Symposium on Autism Spectrum Disorders
1003/2/2011 10 10
Cosmopolitan Hotel
3/11/2011
UA Information Technology Research Institute
Women in IT
3003/10/2011 25 25
Citywide
3/16/2011
UA Information Technology Research Institute
IT Day for Students
03/16/2011 0 0
3/17/2011
UA Supply Chain Management Research Center
Annual Conference
1003/17/2011 0
UA Reynolds Center
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Inquiries Tabulated by Source/ModeFrom: 1/1/2011 To: 1/31/2011
NOTE: This report shows only active modes and sources, and can only display the first nine active modes define
Source 800 Number e-mail Formatted -
Bulk
Formatted -
First Cl
Totals
Mode
@ Website 1 2 0 323 326
Midwest Living 0 0 152 0 152
Southern Living 0 0 6 0 6
Travel Guides Free 0 0 90 0 90
Travel Information.com 0 0 371 0 371
UA Graduate School 0 0 0 252 252
Totals: 1 2 619 575 1,197
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Fayetteville Convention & Visitors Bureau21 S. Block, Suite 100 ~ Fayetteville, AR 72701
Phone: (800) 766-4626, (479) 521-5776 ~ Fax: (479) 571-4731 ~ [email protected] ~ Web:www.experiencefayetteville.com
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