Brandon CorcoranKate Polley
Edgar CrespoB.J. Wessels
The Idea
• Radio Broadcasting
• Industry Overview– Introduction of Online Streaming– How Web 2.0 has influenced Radio Broadcasting
• Creative, interactive, listener-attentive websites
– Creating relevance in the local community– Playlists and live broadcasts
The Opportunity
• What is needed for successful broadcasting:
– Availability of Music– News on Music Industry– Combining entertainment with information– Promoting interaction with the community– Blending genres to create a larger audience pool
The Issue
• Competing broadcast stations don’t provide:
– Diverse portfolio of Music– Local Contests & Events– Relevancy in the Community– Efficient ways of providing information– Attention to what listeners desire
Competitors
Competitors
Competitors
Competitors
Marketability
• Buying Power• Supplying Power• Threat of Substitute Products• Threat of New Entrants• Rivalry Among Competitors
What is Fdub 99.9
• Radio broadcasting station based in Fort Worth• Featuring top songs from multiple genres• Promotes new and emerging artists in DFW• Contains real time local information• Creatively uses music for new-age entertainment
Target Audience
• “The ability to learn faster than your competitors may be the only sustainable competitive advantage” – Arie de Geus
• Knowing The Customer– Listeners
• All listeners between 16-40 in the DFW Metroplex
– Musical Artists– Record Labels
Features
Features
EventsDJsNew ArtistsFeatured ArtistsContact Us
Insert picture here of DJ Jay here
In Conclusion
• Competitors aren’t satisfying listener’s desires• Potential Exists for Successful Broadcasting• Fdub 99.9 fills that role• Your investment can make a positive impact
on the community