FENESTRAE MOBILE AND MESSAGING SOLUTIONS
FOR MICROSOFT HOSTED EXCHANGE
Marcel van der Heijden
Product Manager
Fenestrae B.V.
Tel: +31 70 30 15 100
FENESTRAE INTRODUCTION
• Microsoft Gold Certified Partner
• Founded 1990
• 8.500+ Customer installations in 60 countries
• 20% of the “Global 1000”
• 200+ resellers
• Offices in Netherlands, USA, UK, Germany and Spain
Fenestrae develops software that enables organizations to communicate with every customer, employee and partner across the boundaries of time, media, location and applications.
FENESTRAE CUSTOMERS
DEALING WITH TODAY’S CHALLENGES
What is needed to successfully compete?
Differentiate
Combat price erosion
Increase average revenue per user
Create sticky service reducing churn
Mobile services, services, services…
GET THE MOST OUT OF OPPORTUNITIES!
Mobility is competitive imperative
• 70% of US workforce potential market for mobile email services (Yankee)
• The worldwide Mobile Workforce will increase from 17% of corporate professionals in 2004 to 89% in 2008 (Radicati)
• U.S. enterprise spending on wireless projects to increase by 33% in 2005 compared to 2004 (www.mobilepipeline.com)
• 90% of all surveyed do, or will, support mobile email– Calendaring second most important application
SMB underserved by (mobile) service providers
• 20 million Small Medium Businesses (<250 employees) insufficiently addressed by service providers (Forrester)
• SME users not technology savvy, but most mobile
• But Mobile/SMS adoption in SME market still low
• Want one-stop-shop
HOW CAN FENESTRAE HELP
Fenestrae extends the Hosted Exchange platform with new service opportunities:
Unified Communication Solution
• Integrated fax and SMS messaging
• Fenestrae Communication Server
Mobile Solutions for the (Hosted) Exchange platform
• Mobile SMS notification solution
• Mobile Synchronization Solution – (Hosted) Exchange Email, Contacts, Calendar, Tasks, Notes
FENESTRAE ARCHITECTURE
ApplicationConnectors
Kernel
Routing &Queuing
Routing &Queuing
Logging &MonitoringLogging &Monitoring
TransportServices
SMSSMS
FaxFax
SyncMLSyncML
MMSMMS
Web
Serv
ices
Web
Serv
ices
ConversionConversion
FAX FEATURES AND VALUE PROPOSITION
Personal fax messaging integrated in HE Inbox– Send fax like sending an email
– Receive fax on personal fax numbers in Inbox
– For corporate Outlook, OWA and POP clients: No client software required
Why end user need fax– Fax only viable means for SMB and consumers to send legally binding
document electronically
– End-user ROI in weeks replacing paper-based fax, lines, etc
Why service providers need fax– Sticky service to differentiate and reduce churn
– Proven, scalable and best integrated solution, low deployment impact and risk
– Revenue potential: €5 - €10 per month
SMS FEATURES AND VALUE PROPOSITION
Versatile multi-purpose SMS platform– Send SMS from Outlook (custom solution to receive SMS in Inbox)
– Create SMS notifications of new email (using HE rules)
– Send HE2003 AUTD notifications as SMS to Windows Mobile devices
End user benefits– SMB and SOHO: Most mobile segment, always on the road
– Easy to use, always up to date and in touch
– Use existing device - Email pushed to any phone
Service Providers benefits– Deliver on mobile service demand from your user
– Take advantage of 1.4B users of mobile phones sending >1B per day
– Drive per user revenues
Need your expertise today. Please call ASAP. Thanks, John
Need your expertise today. Please call ASAP. Thanks, John
From: John DoeSubject: Send your opinion ASAPHello Jane, can you help me with the proposal we are preparing
From: John DoeSubject: Send your opinion ASAPHello Jane, can you help me with the proposal we are preparing
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FENESTRAE MOBILE DATA SERVER – SYNC EDITION ARCHITECTURE
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WebDAVWebDAV
WS
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Fenestrae Mobile Data Server – Sync EditionSyncML
Devices
Fenestrae WAP Server
c# managed code solution
FENESTRAE MOBILE DATA SERVER – SYNC EDITION DEPLOYMENT SCENARIO
Requirements– Windows Server 2003
– MSDE or Microsoft SQL Server SP3 (recommended)
– Exchange Server 2003
– Exchange 2000 SP3
– Outlook
– IIS
– ASP.NET
(Hosted) Exchange(Hosted) Exchange
IIS 6.0IIS 6.0Fenestrae Fenestrae WAP ServerWAP Server
Fenestrae MDSFenestrae MDSSync EditionSync Edition
WSPWSP HTTPHTTP
IISIIS
Remote SyncRemote Sync
HOSTED EXCHANGE SYNCHRONIZATION FEATURES AND VALUE PROPOSITION
Zero-touch synchronization solution for the widest range of devices out there
– For In/Outbox (Attachments), Calendar, Contacts, Tasks, …– Works with any SyncML-enabled device (90% of the mid/high end market
today)
Service provider benefits– Drive mobile data usage across the board, in your entire user base– 85% of all mobile phones sold in 2 years will be SyncML enabled (IDC)– No additional client software required – works with phones out-of-the-box– Zero-touch client deployments - Minimize support requirements– Revenue potential: €5 – €10 per month
End user benefits– All your personal/business data on your personal device– Increase personal productivity and communicate more effectively– No need to install, configure, manage upgrade applications on your phone– Work with your existing phone
SYNCML DEVICE SUPPORT
Sony-Ericsson
• T68i, K700i, P800, P900, P910, T610i, Z1010 (UMTS)
Nokia
• 3650, 3660, 5140, 6230, 6600, 6820, 7610, 7650, 9210,
Siemens
• SX 1, M65
Downloadable SyncML clients for Windows Mobile and Palm
New devices added continuously
SYNCHRONIZATION OF EXCHANGE DATA
Synchronizes Exchange data (depending on client capabilities)
• Inbox: from server to client only – Incl. subfolders
• Outbox: from client to server only
• No synchronization of Drafts, Deleted Items and Sent Items
• Cost saving features– Headers only
– Include attachments
– Max size (# of characters) – email body only
Synchronization of sub folders is supported, but mapped to flat folder structure on client
Calendar
• Past N days
• N days in future
Contacts (GAL: Feature pack)
Tasks
• Past N days
• N days in future
• Only incomplete (yes/no)
Notes
ADDRESSING MULTIPLE MARKETS/CUSTOMER TYPES
Mobile OperatorMobile OperatorHosting ProviderHosting Provider
Small and Medium Small and Medium BusinessBusiness
EnterpriseEnterprise
Fenestrae MDSFenestrae MDSSync EditionSync Edition
Professional/SOHOProfessional/SOHO
Fenestrae MDSFenestrae MDSSync EditionSync Edition
GPRSGPRS
TECHNICAL BENEFITS
Best integration in Hosted Exchange– Fenestrae experience and trust: 10+ years and 8500 customers
– Tested and approved by Microsoft
Integration into AD, MOM, Microsoft Provisioning System– And Ensim Unify
Reference Architecture– Very scalable, highly redundant deployments
– Easy to scale down if less stringent SLA requirements
Zero-touch deployment of services to end user– No client software required!
Single multi-service platform– Roadmap: Live Communication Server, MS CRM, …
BUSINESS BENEFITS
Increase value of existing customers
• And keep them
Differentiate to gain new customers
Low CAPEX up front investment
• Fenestrae SPLA license – pay as you grow
Reduce operational costs
• Lowest TCO in the industry
Rapid deployments and time to market
Low risk
CALL TO ACTION
Find out more on
www.fenestrae.com/microsoft/hostedexchange/
Contact Fenestrae to discuss your needs and requirements
• Fenestrae Solution Demo account
• Architectural design session
• Proof of concept
• Deployment
THANK YOU QUESTIONS?
Marcel van der Heijden
Product Manager
Fenestrae B.V.
Tel: +31 70 30 15 100