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FASHION
MERCHANDISING
Detailed Study of Assortment of a Product
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Ladies Tops
A top is clothing that covers the upper human body from the neck to the waistline. Tops
are sometimes as short as mid-torso, and as long as mid-thigh. Men's tops are
generally paired with pants, and women's with pants orskirts. Common types of tops
are t-shirts, blouses and shirts.
The neckline is the highest line of the top, and may be as high as a head-covering hood,
or as low as the waistline or bottom hem of the top. A top may be worn loose or tight
around the bust or waist, and may have sleeves orshoulder straps, spaghetti
straps (noodle straps), or may be strapless. The back may be covered or bare. Some
designers create tops with straps around the waist or neck, or over the shoulders.
Some special types of tops are:
t-shirt - with sleeve, either half or full.
tank top - sleeveless, maybe just strap over shoulder.
crop top - high waistline, exposing belly.
tube top - no sleeve, no strap over shoulder, just wraps around bust.
halter top - single strap around neck.
Halter top tank top
t-shirt
http://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Neckhttp://en.wikipedia.org/wiki/Waistlinehttp://en.wikipedia.org/wiki/Pantshttp://en.wikipedia.org/wiki/Pantshttp://en.wikipedia.org/wiki/Skirtshttp://en.wikipedia.org/wiki/T-shirthttp://en.wikipedia.org/wiki/Blousehttp://en.wikipedia.org/wiki/Shirtshttp://en.wikipedia.org/wiki/Necklinehttp://en.wikipedia.org/wiki/Hoodhttp://en.wikipedia.org/wiki/Waistlinehttp://en.wikipedia.org/wiki/Hemhttp://en.wikipedia.org/wiki/Sleevehttp://en.wikipedia.org/wiki/Shoulder_straphttp://en.wikipedia.org/wiki/Spaghetti_straphttp://en.wikipedia.org/wiki/Spaghetti_straphttp://en.wikipedia.org/wiki/Straphttp://en.wikipedia.org/wiki/T-shirthttp://en.wikipedia.org/wiki/T-shirthttp://en.wikipedia.org/wiki/Tank_tophttp://en.wikipedia.org/wiki/Crop_tophttp://en.wikipedia.org/wiki/Bellyhttp://en.wikipedia.org/wiki/Tube_tophttp://en.wikipedia.org/wiki/Halterneckhttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Neckhttp://en.wikipedia.org/wiki/Waistlinehttp://en.wikipedia.org/wiki/Pantshttp://en.wikipedia.org/wiki/Pantshttp://en.wikipedia.org/wiki/Skirtshttp://en.wikipedia.org/wiki/T-shirthttp://en.wikipedia.org/wiki/Blousehttp://en.wikipedia.org/wiki/Shirtshttp://en.wikipedia.org/wiki/Necklinehttp://en.wikipedia.org/wiki/Hoodhttp://en.wikipedia.org/wiki/Waistlinehttp://en.wikipedia.org/wiki/Hemhttp://en.wikipedia.org/wiki/Sleevehttp://en.wikipedia.org/wiki/Shoulder_straphttp://en.wikipedia.org/wiki/Spaghetti_straphttp://en.wikipedia.org/wiki/Spaghetti_straphttp://en.wikipedia.org/wiki/Straphttp://en.wikipedia.org/wiki/T-shirthttp://en.wikipedia.org/wiki/Tank_tophttp://en.wikipedia.org/wiki/Crop_tophttp://en.wikipedia.org/wiki/Bellyhttp://en.wikipedia.org/wiki/Tube_tophttp://en.wikipedia.org/wiki/Halterneck8/3/2019 Final Merch
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crop top
To Study detailed assortment of ladies tops I have chosen the retail Store
Shoppers Stop
SHOPPERS STOP
Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp
Group (Chandru L Raheja Group), started in the year 1991 with its first storein Andheri, Mumbai. Shoppers Stop is one of the leading retail stores in India. Shoppers
Stop began by operating a chain of department stores under the name Shoppers Stop
in India. Shoppers Stop has 35 stores across the country and three stores under the
name HomeStop.
Shoppers Stop retails a range of branded apparel and private label under the following
categories of apparel, footwear, fashion jewellery, leather products, accessories and
home products. These are complemented by cafe, food, entertainment, personal care
and various beauty related services.
Shoppers Stop launched its e-store with delivery across
major cities in India in 2008. The website retails all the
products available at Shoppers Stop stores, including
Tube top
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Andherihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Andherihttp://en.wikipedia.org/wiki/Mumbai8/3/2019 Final Merch
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apparel, cosmetics and accessories.Shoppers Stop opened stores in Amritsar, Bhopal
and Aurangabad.
Shoppers Stop retails products of domestic and international brands such as Louis
Philippe, Pepe, Arrow, BIBA, Gini & Jony, Carbon, Corelle, Magppie , Nike, Reebok,
LEGO, and Mattel. Shoppers Stop retails merchandise under its own labels, such asSTOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The company
also licensees for Austin Reed (London), an international brand, whos men's and
women's outerwear are retailed in India exclusively through the chain.
Mens
section
Ladies
Section
Kids
section
Fragrance
and beaut
Home
travel
Accessories
http://en.wikipedia.org/wiki/Arrowhttp://en.wikipedia.org/wiki/Nike,_Inc.http://en.wikipedia.org/wiki/Reebokhttp://en.wikipedia.org/wiki/Arrowhttp://en.wikipedia.org/wiki/Nike,_Inc.http://en.wikipedia.org/wiki/Reebok8/3/2019 Final Merch
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Kurtas
PRODUCT MIX
1. 109 F
STYLERANGE SIZES
Printed Tops 995-1295 XS,S,M,L,XL,XXL,XXXL
Tunic Tops 1095-1695 XS,S,M,L,XL,XXL,XXL
Solid Color Tops 895-1595 XS,S,M,L,XL,XXL,XXL
Knit Tops 995 XS,S,M,L,XL,XXL,XXL
Footwear
Apparel
Kurtas Ladies Tops Trousers, jeans
& skirts
saris Nightwear
lingerie
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The tops are made of viscose lycra & voile fabric
2. ALLEN SOLLY
STYLE
RANGE SIZES
Logo T-shirts 499 S,M.LOffice wear tops 699-1999 S,M.L
The fabric used is 100% cotton
`
3. AND
STYLE
RANGE SIZES
Viscose Lycra Tops 1099-1399 S,M,L,XL,XXL
Cotton Tops(printed and plain) 1099-1599 8,10,12,14,16,18Printed or checked Tunics 1599-1699 8,10,12,14,16,18
The tops are made of Mul Cotton or viscose lycra
4.ARROW WOMEN
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-AND-Sleeveless-Cotton-Top-262.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Allen-Solly-Office-Wear-Top-262-316042-4420062.html8/3/2019 Final Merch
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STYLE
RANGE SIZE
T-shirts 899-1099 S,M,L,XL
Ladies Top 7999-1599 S,M,L,XL
Ladies Checkered Top 1399-1499 S,M,L
The Tops are made of Knit cotton and 100% cotton.
5 AUSTIN REED
STYLE
RANGE SIZES
Office wear tops 299-540 M,L,XL
The tops are made of 100% cotton .
4. ELLIZA DONATEIN
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Austin-Reed-Office-Wear-Top-262-316042-4420922.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Arrow-Ladies-Top-262-316042-4563502.html8/3/2019 Final Merch
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STYLE
RANGE SIZES
Office wear Tops 499-899 L,XL,XXL
The Tops are made of cotton
5. I JEANSWEAR
STYLE
RANGE SIZES
Polo T-shirts 342-391 S,M,L,XLT-shirts 245-538 S,M,L,XL
Check Tops 391-490 M,L,XLLadies Tops 391-440 M,L,XL
The Tops are made of 100% Cotton
6. INSENSE
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-I-jeanswear-Check-Top-262-316042-4754742.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Elliza-Donatein--Officewear--Top-262-316042-4821682.html8/3/2019 Final Merch
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STYLE
RANGE SIZES
Printed Tops 630-1099 S,LTunic Knit Tops 299 M,L,XL
Evening Wear Tops 391-699 M,L,XL
The Tops are made of Cotton and Viscose Knit.
7. LATIN QUARTERS
STYLE
RANGE SIZES
Casual Knit Tops(printed and solid) 750-1450 S,M,L,XLWoven Casual Tunics 1290-1800 S,M,L,XL
The Tops are made of Cotton or are kntted.
8. LEE
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Latin-Quarters-Casual-Printed-Knit-Top-262-316042-4167962.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Insense-Printed-Top-262-316042-4230422.html8/3/2019 Final Merch
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STYLE
RANGE SIZES
Knit Wear Tops 399-799 S,M
9. LEVIS
STYLE
RANGE SIZES
Graphic T-shirts 599 S,M,L,XLLadies Tops 899-1499 S,M,L,XL
10.LIFE
STYLE
RANGE SIZES
Printed T-shirts 195-490 S,M,L,XL
Ladies Top 299-590 S,M,L,XL
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Life-floral-print-top-262.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Levis-Ladies-Graphic-T-Shirt-262-316042-4583742.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Lee-Knit-top-wear-262.html8/3/2019 Final Merch
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The tops are made of 100% cotton.
11.MUSTANG
STYLE
RANGE SIZES
Ladies(3/4th & short sleeves)Top 999-1199 34,36,38,40T-shirts 599-999 XS,S,M,L
The tops are made of circular knit fabrics and cotton.
12.NOI
STYLE
RANGE SIZES
Ladies Top 999 XS,S,M
Tunic Tops(printed & solid) 899-999 XS,M
The tops are made of circular knit and cotton.
13.REMANIKA
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Noi-Ladies-Top-262-316042-4733902.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Mustang-Ladies-Short-Sleeves-Top-262-316042-4129002.html8/3/2019 Final Merch
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STYLE
RANGE SIZES
Printed Top 1200-1250 XS,S,M,L,XLShrugs 1800 XS,S,M,L,XL
Knit Tops 999-1300 XS,S,M,L,XLStriper T-shirts 850 XS,S,M,L,XL
Solid Color Tops 990-1500 XS,S,M,L,XL
The tops are made of cotton fabric.
14.STOP
STYLE
RANGE SIZES
T-shirts 390-799 S,M.LOffice Wear Tops 385-699 S,M,L
Satin Shirts 599 S,M,L
The tops are made of 100% cotton
15.UNITED COLORS OF BENETTON
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Stop-Ladies-Office-Wear-Plain-Satin-Shirt-262-316042-4705482.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Remanika-Shrug-262-316042-4095402.html8/3/2019 Final Merch
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STYLE
RANGE SIZES
Printed T-shirts 540-735 S,M,LKnit Tops 400-785 XS,S,M
T-shirts 345-440 S,M,LShirts 685=835 XS,S,M,L
The tops are made of 100% cotton or knit trim fabric.
16.VAN HEUSEN
. STYLE
RANGE SIZES
Ladies Top 795-995 XS,S,M,L
The tops are made of lycra or knit fabric
17.WIILS LIFESTYLE
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Van-Heusen-ladies-top-262-316042-3998702.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-United-Colors-of-Benetton-Ladies-Solid-Safari-Woven-Top-262.html8/3/2019 Final Merch
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STYLE
RANGE SIZES
Tank Tops 1499 XS,S,M,LLadies Top(Printed & solid) 999-1999 S,M,L
The tops are made of Cotton or knit cotton.
Latest Trends and product Innovation
This summer candy colours in ladies top is the latest trend. Theres no running away
from animal print trend that carries on from the previous season. No matter what
creature you have affinity, this runway favourite of Givenchy, Roberto Cavalli, Vivienne
Westwood Red Label and Nalanda Bhandari has everything covered from tiger prints
to leopard spots. With so many options to choose from, The Geek Chic look is in. its notabout actually forgetting to match your socks, it's about being preppy with an
individualistic streak.
From animal to geometric - this season there is no avoiding prints. While Lanvin and
Cavalli opted for leopard spots and tiger stripes, D&G took a more feminine approach
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Wills-Lifestyle-Ladies-Top-262-316042-4537222.html8/3/2019 Final Merch
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with florals and miniscule teacup prints. Cute lips and anchors along with the
quintessential summer flowers these prints are best suited on petite girls.
Gathered blouse is the latest Trend. It gives a sultry appeal. Yet before it gets too
revealing, the shirt brings itself together with feminine gathered fabric along the
shoulders.
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