facebook.com/nanigans@nanigans
Financial Services &Facebook Campaigns
Ric Calvillo, Founder & [email protected]
www.nanigans.com
Newspapers
TV
Internet
Magazines
Radio
$0 $50 $100 $150 $200
U.S. Ad Spend per User/Subscriber
Identifying Ineffi ciencies & Opportunity
Gain customers, not clicks
Gain customers, not clicks www.nanigans.com
New Ad Opportunities Require New Tech
Effective social advertising is in the details
GlobalReach
MarketVolatility
MultipleAd Types
Measuring ROI
30%
70%
33%
18%
48%
Citig
roup
Disco
ver
Bank
of A
mer
ica
Amer
ican
Exp
ress
Capital
One
Facebook Reach(Relative)
< 20
21-30
31-40
41-50
51-60
60+
13%25%
20%20%
14%9%
Commercial Banks
on Facebook
Fan Reach &Demographics
www.nanigans.comGain customers, not clicks
Gain customers, not clicks www.nanigans.com
Financial Services Campaign Goals
Fan Acquisition• Marketplace Ads and Sponsored Stories
Registration / Form Completion• Both on and off Facebook
Apps• Installation and in-App engagement
Gain customers, not clicks www.nanigans.com
Facebook Apps in Financial Services
Gain customers, not clicks www.nanigans.com
Financial Services Campaign Results
Gam
ing
Tech
Enterta
inm
ent
CPGs
Auto
e-Com
merc
e
Financia
l
Daily D
eals
Dating
$-
$0.50
$1.00
$1.50
0.00%
0.02%
0.04%
0.06%
CPC CTR
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