Building Political AdVault
David HerzogMissouri School of Journalism
Washington Post“Mad Money”
AdVault features
•Voting: Help pick ad of the week▫Mizzou student journalists to report on
claims
•Views so you can see ad spending by▫Committee▫Race▫Station▫Ad▫Market
Campaign ads are the news
Citizens United, super PACs
Get ad buy docs from local TV
•KMIZ, KQFX , etc. in Columbia
•KOMU in Columbia
•KRCG in New Bloomfield▫100-mi round trip drive
Paper to digital
•Scan documents at J-School
•Upload to DocumentCloud’s AdVault project
Add data to documents
Next steps
•Enter ad buy information into database
•Design user interface
•Hire student to manage
•Launch as part of Mizzou J-School’s 2012 elections coverage