Social UX successUn presentation especial at GDA,Lima, Peru, Nov. 11, 2014
JD Lasica Co-founder Cruiseable
Five ideas for
The Great Decoupling
Today, a Digital RecouplingThink individuals, not audiences
The connective tissue? Social UX
Social UX occurs when users find themselves inside a media experience that connects users with other users. It’s an experience that’s open, transparent, shareable, emo:onally sa:sfying and increasingly visual.
UI = UX
1. Feed the all-powerful metadata gods of Google
2. Think evergreen
3. Build a platform where your users are the content
4. Use curation
5. Embrace visual storytelling & rich imagery
5 ideas for Social UX success
1. Keep Google happyGet SEO savvy, tag everything in sight!
• Articles• Photos• Reviews• Recipes
• Lists• Advice columns• Infographics
2. Think evergreen!
Your community is a database!
• Restaurants & nightclubs
• Schools
• Public safety /crime statistics
• Public services
• Health care providers
• People yearning to connect
3. Build a co-creation platform
Platform? Medium did it“We’re a platform, not a publication.”
- Ev Williams, co-founder, Medium
Give people access to your photos
4. Use curation with gusto!Upworthy: Built on curation & social sharing
Bonus tool tip: Optimizely for A/B testing
12 months a1er launch:
• 70,000 Twitter followers
• 15,000 Tumblr followers
• 500,000 email subscribers
• 1.15 million Facebook fans
20 months a1er launch:
• 88 million monthly visitors
Cruiseable’s evergreen curation
5. Embrace visual storytelling
Visual Lists on Cruiseable
Tap into our passion for visualsPinterest
Don’t fight the feeling!
Test & get a fresh perspective!
If you do not change direction, you may
end up where you are heading.
!!!
— Lao Tse
Don’t settle for the status quo
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