@gzicherm
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the engagement crisis
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80%+ second screen
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THE ASSHOLE GAME
Boredom: What is it
boredom & distraction
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the teen-less car
the power of gamescc flickr mache
GAMES ARE WIRED TO PRODUCE PLEASURE
THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT.
Judy Willis MD
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WIRED FOR PLEASURE
DOPAMINE: WONDER DRUG
engaging users and changing behavior with the best ideas from
games, loyalty & behavioral economics
gamification
gamification is not just
making everything a game
hi, i'm gabe zichermann
gamification.co
TAKE CONTROL
OF LIVE SOCIAL MEDIA
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FEEDBACK FRIENDS
FUN
personal best - nike+
engage: Domino's
fun: failure, creative constraint
autodesk: self-discovery
delta training: ready, set, jet
CIVILIZATION: TEACHING THE BEST WAY
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Boredom: What is it
boredom
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Boredom: What is it
brain at rest
Boredom: What is it
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boredom based
economy
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Boredom: What is ithabituation
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fun tells a story
fun reimagines reality
Lazzaro's four keys to fun
extending live/virtual
QUIRKY: UNLEASHING INNOVATION
bigger picture - foldit
STATUSACCESSPOWERSTUFF
REWARDS
Boredom: What is it
nothing is forever
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