COMPANY BACKGROUND Type: Public Company
Traded as: NYSE: FIndustry: AutomotiveFounded on: June 16, 1903; 111 years agoFounders: Henry FordKey people: William C. Ford, Jr.(Executive ChairmanMark Fields(President & CEOHeadquarters: Dearborn, Michigan U.SProducts:AutomobilesLuxury VehiclesCommercial VehiclesAutomotive parts
website: www.ford.com
STRENGTHS• Strong position in US market• Sound financial performance• ‘One Ford’ approach• Significant growth in China
WEAKNESSES
• Poor environmental record• High cost structure• Unprofitable Europe operation• First Line Management
OPPORTUNITIES• Positive attitude towards “green” vehicles• Increasing fuel prices• New emission standards• Growth through acquisitions
THREATS
• 1.Decreasing fuel prices• 2.Rising raw material prices• 3.Intense competition• 4.Fluctuating exchange rates
MAIN COMPETITORS• General Motors • Company Honda• Motor Company• Nissan Motor• Tata Motors, Ltd.• Toyota Motor Corporation