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Urban Studies Masters ProgramsBest Practices
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Best PracticesWebsiteTufts University
Clear AdmissionInformation
- Who Applies
- Why they Apply
Social Media
LinksLots of News and Resources
Community InvolvementOpportunities
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Best PracticesStudent ProfilesHunter College
Detailed Information
- Admissions Process
- School Selection
- Faculty Interaction
- Community Involvement
High Level Overviews
Gives the Reader a Perception of theSchool Through The Eyes of a
Student
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Best PracticesTeacher ProfilesBoston University
High Level Overviews
List of Courses Info Re: Honors, Grants & Publications
List & Links to Scholarly Works
Gives the Reader a BetterUnderstanding of the Values the
Teachers Bring to the Table
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Best PracticesAlumni ProfilesHunter College & University of Maryland
Detailed Information (Hunter)
- Career Information
- Skills Learned
- How Hunter Attributed to Success
- Video interview
High Level Overviews (Hunter)
Alumni Newsletter (Maryland)
- Extensive Updates Regarding Alumni
- Updates Alumni About Program/Dept.
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Best PracticesThesesHunter College
PresentationSmall Summary
Medium Summary
Full Report
Team
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Best PracticesTwitterThe New School & University of Maryland
Links to Theses
Job Opportunities
Department-Run Account: 3,400 Followers
Urban Study News
Promotion of the Program
Program-Run Account
552 Followers
Flyers for Events
Student Program-Run Account: 50 Followers
Vitalizes the Personality of the School / Program
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Best PracticesFacebookBoston University
Hosting of Student and Alumni
Projects
DepartmentPublications
(Newsletters, EventFlyers, Etc.)
Random Pictures of Student/ Campus Life
(Generate The Most Likes)
Student, Alumni and
Professor News Links
Department-Run
Account
3,800 Likes
Vitalizes the Personality of the School / Program
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General ObservationApplication Requirements
Fordhams Masters in Urban
Studies Program is the only
program in its field with theprerequisite of incoming
students required to have taken
at least 3 urban study classes in
undergraduate school.
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Positioning MapCost & Brand Representation
Low
Cost
High
Cost
Strong Brand Representation
Brand Representation:
Website
Profiles
Thesis
Event Calendar
Affiliations
Fordham
Queens
Hunter
Tufts
New School
Maryland
Delaware
EasternBoston
Temple
LIU
Rutgers
Weak Brand Representation
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Key TakeawaysPositioning
Lower cost programs have strongerbrand representation than Fordham
Continuing to increase your brandrepresentation will help set Fordham apart
from other high cost competitors
Lower and comparable cost programsare more socially engaged
This creates an opportunity to position awayfrom New School (a local competitor) andother high cost competitors in this regard
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Urban Studies Masters Programs
Competitor Analysis
APPENDIX
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CUNY Queens CollegeUrban Studies
ConversationSeries
Student Profiles
Avg. Graduates(09 11): 83
Faculty Profiles Faculty Publications
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Tufts UniversityUrban and Environmental Policy and Planning
Theses Over 100 on Website
Video Intro to Program
930 Views
Avg. Graduates(09 11): 36
LinkedIn 190 Members
Alumni
Twitter (Dept.)
325 Followers
News Links
Internships 25 Examples
Website Most informative
Clear Information
Student & Teacher Profiles
Program News
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The New SchoolTheories of Urban Practice
Leveraging of New School
YouTube
Open House
Events Community
Teacher Profiles
Avg. Graduates(09 11): 25
Twitter (Program)
550 Followers
Urban City News
Event Flyers
Video
570 Views
MA Overview
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University of MarylandUrban Studies and Planning
Alumni Newsletter Updated Yearly
30 Pages of News
Avg. Graduates(09 11): 23
News & Events
Open Houses
Public Lectures
Dept. Page: 3,300 Followers
Student Page: 50 Followers
Sponsored Events
Live Tweets
Promotion
Photos
Community Involvement
Facebook (Dept.)
620 Likes
News, Events
YouTube
73 Videos
Top Videos 400 Views
Theses Over 50 Projects on Website
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University of DelawareUrban Affairs and Public Policy
Videos on Website Intro to Program: 250 Views
Public Service: 1,000 Views
Student Profiles Very Detailed
Avg. Graduates(09 11): 20
List of Career Opportunities
Specific Companies
Facebook (Dept.) 176 Likes
Event Promotion
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Eastern UniversityUrban Studies with Concentrations
Blogs
Student Run Blog
Faculty & Staff Run Blog
Reader Comments
Avg. Graduates(09 11): 17
Twitter (Program) 430 Followers
Link to Theses
Urban Studies News
YouTube Video Links
Partnerships 30 Partners
Facebook (Dept.) 136 Likes
Theses, Events,
Info
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Boston UniversityUrban Affairs
Leveraging of Metro College School for Continuing Education
YouTube
Teacher Profiles Links to Published
Work
Avg. Graduates(09 11): 8
Facebook (Dept.) 3,870 Likes
Lots of Photos (Events)
User Engagement
Great Source for News
Metropolitan
Magazine Tons of News
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LIU - BrooklynUrban Studies
No Strengths Outdated Website
No Marketing
Avg. Graduates(09 11): 2
Rutgers UniversityCity and Regional Planning / Studies
Avg. Graduates(09 11): 0.3
Studios (Theses) Over 50 on Website
Teacher Profiles Lists of Publications
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Fordham Urban Studies Program SWOT Summary
STRENGTHS:
Field Study
Passion
Targeted Majors
WEAKNESSES:
Tuition Cost
Career Services
Location
Application Requirements
OPPORTUNITIES:
Databases
Website
Events/Memberships
Word of Mouth
Social Media
New Targets
THREATS:
Number of competitors
Tuition Cost
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Competitor Analysis
A
vg.
Graduates
(09-11)
Tuition
Website
StudentProfiles
TeacherProfiles
A
lumniProfiles
Thesis
E
ventCalendar
Fordham - $1,320 Yes Yes Yes No Yes No
CUNY Queens College 83 $365-$675 Yes Yes Yes No No Yes
CUNY Hunter College 68 $385-$710 Yes Yes Yes Yes Yes Yes
Tufts 36 $1,114 Yes Yes Yes Yes Yes No
The New School 25 $1,310 Yes No Yes No No Yes
University of Maryland 23 $525-$1,131 Yes Yes Yes Yes Yes Yes
University of Delaware 20 $1,513 Yes Yes No Yes No No
Eastern University 17 $650 Yes No No No No Yes
Boston University 8 $687-$1,374 Yes No Yes Yes No No
Temple 3 $687-$961 Yes Yes Yes No No Yes
LIU Brooklyn 2 $1,110 Yes No No No No No
Rutgers 0.3 $626-$1,025 Yes Yes Yes No Yes Yes
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Competitor Analysis (cont.)
Avg.
Graduates
(09-11)
Tuition
NewsLinks
Affiliations
TwitterPage
(Program)
TwitterPage
(Dept.)
FacebookPage
L
inkedInPage
Y
ouTubePage
Fordham - $1,320 No Yes No 233
Followers No No No
CUNY Queens College 83 $365-$675 No No No No No No No
CUNY Hunter College 68 $385-$710 Yes Yes No 100
Followers
330
Likes No No
Tufts 36 $1,114 Yes Yes No 304
Followers No
190
Members No
The New School 25 $1,310 No No 550
Followers No No No No
University of Maryland 23 $525-$1,131 Yes Yes 50
Followers
3,300
Followers
624
Likes No Yes
University of Delaware 20 $1,513 No No No No 267
Members No No
Eastern University 17 $650 No Yes 430
Followers No
136
Likes
60
Members Yes
Boston University 8 $687-$1,374 Yes No No 543
Followers
3,870
Likes No Yes
Temple 3 $687-$961 Yes No No 100
Followers
315
Likes No No
LIU Brooklyn 2 $1,110 No No No No No No No
Rutgers 0.3 $626-$1,025 Yes No No No No No No