Transactions Retailing
#WFS12 #fos
The Future of Shopping:
Heather Schlegel I @Heathervescent Emily Empel I @localrat
A: The guy who made the Kickstarter-backed iPod Nano watchband, who
raised almost $1 million and guaranteed himself success, can keep making
it until it isn’t hot anymore and then just do something else.
Bermuda, here he comes.
Q: What is the Future of Shopping?
-The Temporary Pop-up Corporation Jeff Jarvis
Let’s talk shop.
1. Research
2. Immersion
3. Beyond
Trends are
causing our
values to
shift.
Customization
Digital Curation
DIY
Design
Gov’t
Mistrust
Trend Menu
Currencies
Technologies
Economies
Gaming
WoW
Linden
Corporations
Information
Values
Frequent Flyer
Rewards Points
Ratings
Recommendations
Influence
Community
Bitcoin
Ven
Currencies
Bitcoin
Geeks &
Image credit: Wired
Gold Diggers
Technologies
Credit Card Innovations
NFC. Multiple cards in one. Single
charge authorization. Pin-code
confirmation. PayPal Account
“Credit Card”. Crowdsourced
Barclays Card. Cred: Movenbank
Technology can enable interoperability b/t soft economies like:
Gift. Barter.
Collaborative. Favor.
Swap. Reputation.
Data.
Community Currencies
Images: rotokirby
Buy Couch Money Sell - Craigslist
Swap or Trade
Give - Freecycler
Share - Couchsurfing
Use
Shared Value
Community
@heathervescent | 12
Concerns
Security
Reliability
Convenience
Privacy
Small Businesses
Reduce Costs
Have trust
Experiment
Flipside
Image credit: New School
Concerns
Security
Reliability
Convenience
Privacy
Small Businesses
Reduce Costs
Have trust
Experiment
Flipside
Image credit: SF Girl by the Bay
Technology is empowering retailers and consumers.
2008-2009 2011-2012
Number of Google Hits: Keyword "Food Trucks" 28,200,000
83,000
Source: Small Biz Labs
Is the retail space obsolete?
In the future everything will be a
coffee shop. -Stephen Gordon
ro•tique / ro’tēk
Noun: 1. An actively changing retail outlet
that sells goods or services in a
bazaar-like environment.
2. A rotating boutique.
Trucks. Vending machines.
Tents. Pop-up shops.
Dedicated aisles. QR stores.
Installations.
How?
Amazon Reportedly
Plans To Open Retail
Store In Seattle
Spend.
Rent the Runway
Ebay Selling Store
Gap/Pantone
The Shops by Target
H&M
Styleliner: luxury treasure chest on wheels
A retail space that has the point
of view of a magazine, changes
like a gallery and sells things
like a store.
cupcakes fish
Eat.
&
Spend.
QR shops
Park Here: indoor pop-up park
Play.
Learn.
Pop-up libraries
promotes community health
Retail
accelerates rotique
landscape.
Decentralization of
existing systems
Shop ‘til you drop.
The Players
Rotiquers. Shoppers.
Wildcard.
The Goals
Buy 10 things.
Sell your stuff.
Directions
Retailers Set up Shop
Sell your products
Rewards Card / Request Recommendations
Track transactions on directions card
Shoppers Buy things
Rewards Cards / Write Recommendations
Swap / Barter Items
Track transactions on directions card
Positive Wildcards Reward Pack Pick-up for Retailer (after 10 transactions)
Kickstarter Campaign
Currency Exchange
Groupstorming
Relevant questions. So what happened?
What was different/surprising from your usual shopping experience?
What is possible in this environment?
How does shopping/society change by encouraging this style of shopping?
Where can this evolve? Go? What will this evolve into? What is beyond this shopping?
Catch us during Best of Houston Futures, Sunday at 9:00 a.m.
Heather Schlegel I @Heathervescent Emily Empel I @localrat
Transactions Retailing
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