FUTURE OF TRAVEL ANALYZING TRENDS
Tim Stock
Ahmet Durust
Rusa Janashia
Hypothesis
The trend of travelling is growing like never before. Multiple trends contribute to the change of travel including the Internet, advanced technologies in transportation and customizable hotel services.
Statistics
Each day over 70,000 planes are departed from world’s airports.
From 2000 to 2012, the number of travel agents fell 40.9 percent due to the Internet.
Total money spent on travel, accommodation, activities and souvenirs in 2011 exceeded US$1.2 trillion around the world.
Third GDP contributor after automotive production and banking.
Quotes
“Hotels around the world are using technology in new ways, with the goal of speeding up or personalizing more service for guests” _ Julie Weed in New York Times
“Never in history has distance meant less. “We are breeding a new race of nomads” _ proto-futurist Alvin Toffler
“Most people realize that technology is progress, but they almost lament the fact that there is so much of it in their lives’’ _ Holthaus about Solastalgia
Trend Forces
The Internet
- endless information
- travel web sites (Expedia, Google Flights, Hipmunk Flights, Kayak)
- accommodation web sites (AirBnB, Trivago, Tripadvisor)
New travelers
- Chinese
- Indians
- Arabs
New generation’s interest in exotic countries
Smart phone apps
Sourced Product
Analysis
- A new way of fast transportation
- Offering comfort and convenience
- Eliminating the idea of distance
- Decreasing the amount of time spent in transportation
VacTrain
Sourced Product
Narrative Themes
- The need of frequent travel across the continents.
- With the technological advancement, innovators want to offer new transportation systems.
VacTrain
Codes
- Fast
- Efficient
- Innovative
Sourced Product
Claytronics
Analysis
- Customizable hotels
- Designed to suit individual taste
- Comfortable
- Efficient use of space
- Convertible
Sourced Product
Claytronics
Codes
- Personalized
- Individuality
- Experience
Narrative Themes - Bringing the home like feeling to the hotels.
- Growing trend of customization.
Subculture
A new generation seeking
for new exotic destinations and
local experiences rather than
isolated accommodations.
‘Solastalgia’ ‘New Nomads’
A new term that defines the
feeling of nostalgia and means the
mourning for world that’s constantly
changing around us. Going back to
the basics; a feeling of authenticity
and honesty.
Key Insights
Travel has never been so easy and affordable*
Technological advancements made transportation fast and comfortable
New destinations emerging every year
Customizable hotels extend the experience even outside the hotel walls
Demand for authentic and local experiences
Number of travelers rising each year.
Client – Visa Black
2x more rewarding than its competitors
Access to airport lounges and other travel perks
Points redeemed from airfare
Visa Black - Issues
Annual membership fee
Hard to collect the points
Not much is offered for staying in hotels
Less valued compared to its competitors
Visa Black - Recommendations
Collaborating with hotels to offer discounts and even free extra night(s)
Card holders having the advantage in booking the hotel rooms
Providing transportation discounts to or from the airports