Download pdf - Future of Travel Industry and Tourism, Aviation, Hotels, Hospitality - Futurist Keynote Speaker

Dr Patrick Dixon Chairman Global Change Ltd

InnFuture of Travel and Tourism Impact on Travel Agents

Wednesday, 27 June 12


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¨F astÜ rban¨T ribalÜ niversal¨R adicalË thical

Take Hold of Your Future







Bird Flu – could kill 100 million




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Experiences Matter Most








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EU330m more

EU1 trillion debtWednesday, 27 June 12

The future is about


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The Future of Tourism is about Emotion, Experience....

and Exchange Rates


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• EU online spending EU 200 billion in 2011

• More than all US online sales

• 20% growth year on year (US only 12%)

• 6% retail sales

• Shoppers spend EU1300 a year (25 items)


• Latin America - most search travel online

• Following US and Euro trends closely


80% lost in 20 seconds

Many travel sites poor


Why can’t I find a place to stay?


Instant Response? Hotels and conference centres need to

respond instantly to e-mail enquiries

FastGlobal Universal Fast


What can she see online ?


ONECUSTOMER

But take care with web personalisation

Home WorkOnlineOffline Sales EntertainMobileChat Social webMobile TV / video


•New Zealand - online and unmanaged business travel 40% of market - growing twice as fast as travel business overall

• India - travel market grew 14% in 2011 - most searching online

•Global loyalty programmes that mix points and cash


Cross-‐sell – Up-‐sellUsing web to drive chat / calls


Online Travel Revolution• Floating prices (auction) for all hotels,

flights and packages• Vast clearing house for over-capacity• “Dynamic packaging” by travellers • Last minute bookings• Death of mass-market package holidays• Pressure on old model of travel agents

Universal


http://www.ebay.com/

















1 billion children à cities


China travel bookings >$100bn 2013$15bn online -‐ 500% growth 2008-‐13


Population Growth Latin America


OlderMoney


Europe Dying

4 couples needed to produce just one

great-grandchild




Think Young

• Mental age: 40• Physical age: 50• Actual age: 65+• Holiday hope

– Things we never did when we were young

Urban



•Large print• No steps• Culture and history• Quality, comfort, convenience,

security


http://www.sverigeturism.se/smorgasbord/smorgasbord/image/landskap/uppland/golf.jpg























Positive Tribalism = Values

lPeople need to belong

lSense of identitylCommunity lFamily

Tribal



Nations as Brands

Rich heritage – opportunity for growth

Tribal


Night Flight or Day Flight Going out or coming home? – work, food, drink,

chat, party, unwind, dark, quiet, sleep, leave


Business leads to Leisure• 33% of tourism

spending in London is by business travellers

Urban


http://www.davidmrowell.com/images/lotbusclass.jpg




Conferencing builds tribes• Requires total commitment and packages

incl leisure / and corporate entertainment• Think about staging, projectors, lighting


All costs included


Couples Resorts

• Growing market• Extension of city

breaks• Romantic• Exclusive• Zero provision except

in Jamaica etc

Ethics


Would they recommend to a friend ?


1 trillionpages a month


95% EU bandwidth soon videoWednesday, 27 June 12

"Perfection!, Wonderful Antalya hotel. Good value, clean and quiet. So beautiful and friendly.“

Faro April 2nd , 2012 “Worst hotel I have ever been in. Should be closed down. Never want to visit again.“

Paris March 28th, 2012

Traffic up 5% in a year to review sites


http://rome-hotels.tripadvisor.com/ShowUserReviews-g187791-d190138-r3433324-Rome_Cavalieri_Hilton-Rome_Lazio.html































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Huge growth aggregators

Long term Google threatWednesday, 27 June 12

End of short haul package holidays


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Fusion of search, inspiration and

pre-shoppingwith SALES




COST CUTTING

Can be demoralising


Hoxton Hotel London - £1 a night“



33% in UK don’t watch live TVWednesday, 27 June 12

Huge increase in LaQn America MobileSome users in France > 30 gig in days




What Mood are Customers In ?







• City breaks• Culture• Spas• Medical tourism• Eco-tourism• Adventure• Touring


From Global Crisis to Recovery


Health Tourism Trend

• 1 million visits to Thailand• 150,000 to India

Urban


Exploration - Touring




Hotels

• Checkin• Can do• Clean• Quiet• Views• Food


Wealthy Clients – want experiences which are not easy to buy (at any price)


Space Tourism

• Flights for EU 170,000

• Fully booked for next 3 years

Radical


Arts, culture, history, skills

• Learning and exploring• Culture packages - arrange own

travel + hotels• Unfamiliar countries attractive• New skill holidays eg painting, • Rejection of over-developed resorts

Radical


The future is about variety

• New experiences• More variation in type of holiday• Independence and freedom eg self-drive

Universal



Global Warming - facts

Global Warming Threat Wednesday, 27 June 12

Sustainability


Oil >$100 a barrel accelerates innovationEven strong climate sceptics “go green”





Great Memories individual family community world


Slides: globalchange.com/ppt 12 million different visitors

Take Hold of Your Future
