November 13, 2014 | Las Vegas, NV

Chris Gallinaro and Colin Shirley, Electronic Arts

marketing activity content release

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“I'd be mortified if someone ever made a lousy product with the

Simpson name on it.”

- Lisa Simpson

“I can't promise I'll try, but I'll try to try.”

- Bart Simpson

elastic load balancer

haproxy

Problem #1: Complex deployments

Problem #2: No auto-scaling

Problem #3: Expensive database

cluster

elastic load balancer

haproxy

Key concept: temporarily store

access code on both sides

Amazon

Recall: previous access code

is stored on both sides

?

Amazon

$$$$

elastic load balancer

MySQL DynamoDB

Game server

MySQL DynamoDB

conditional put

MySQL DynamoDB

Game server

elastic load balancer

manual increase

manual increase

Manual provisioning level

marketing activity

x3 availability zones

Upload Artifact

Scale Up

URL Swap

elastic load balancer

haproxy

Problem #1: Complex deployments

Easy deployments with Beanstalk

Problem #2: No auto-scaling

Auto-scaling on every component

Problem #3: Expensive database

cluster

Cost-effective DynamoDB

• Game team has full control– One-man deployments

– One-man incident investigations

• AWS always improving

http://bit.ly/awsevals

"Now for my favorite part of the show....What does that say? Talk to

the audience! Ugghhh, this is always death...”