About Frenzoo
• 3d lifestyle games startup• Launched last year• “Learn every day” culture• No shoes policy :)
3
Rundown…
• Defining live ops• Should Indies care?• Case Studies• Lessons learned
4
LIVE OPS – One definition
“What players perceive as a time limited event”
Can be:• Gameplay, content, contest, bonuses etc• Single or multiplayer• Local or global
– Local = can happen at different times for different players
– Global = system wide
• Most advanced in Japan
5
Reasons to do live ops
• Fun factor! (short term retention)
• Establishes return schedules (medium term retention)
• Community building (long term retention)
• Monetization increase
“More than half of our Modern War revenues comes from events” - Mike Lu
Megapolis – local singleplayer
6
Example
Associated sale
7
Fall of a Meteorite summary
8
5 stages needed to complete within a week• Build & upgrade around 10 buildings• Collect many items through social• Complete contracts • Visit friends
Total requirement ~ 500 cash + 500,000 coins
IAP = $US 20 + $US 10 = $US 30 total
Campus Life – local singleplayer
9
Example
Motor World – global multiplayer
10
Example
Motor World – global multiplayer
11
Example
• Reward (car) of one stage needed for next
• Completing stage 4 unlocks global ranking
• Additional rewards for global top ranked
• Pay to play at higher stages
Collaboration examples
12
Example
Mostly independentGuild cooperation
Style Me Girl – global multiplayerExample
Eco chic event• Themed style challenges (pvp)• Themed time limited items• Single global leaderboard• Rare prizes
Eco Chic results vs Baseline
14
• Increased sales• Players enjoyed• Collecting spirit
• Casuals stopped early• Server overload• Too manual• PvP only
15
Lessons learned
• Plan for events in design phase• Use core mechanics• Local events are “set and forget” • Give all a set of achievable goals• Pair with themed item packs• Have fun :)
Recommended
