Early Industrial Design Early Industrial Design

What is design? What is design thinking?

Abraham Lincoln’s model

Drawing, sheet 2 of 5, U.S. Patent No. 398984, issued March, 5, 1889, for Reuben J. Spaulding's Flying Machine. Consisting of wings and a tail attached to a man, the man-powered ornithoper device was designed to make its wearer look (and fly like) a bird.

Slice Toaster, 1920’s

Early Electric Toastmaster

Leonardo da Vinci, Flying Machine

Industrial Designer’s office, 1934

Gestetner Duplicating Machine, Model 66 (before and after Loewy), 1929

Raymond Loewy, Pencil sharpener, 1933

6100 Steam Locomotive, 1939

Raymond Loewy, Bar car for the Pennsylvania Railroad's "Broadway Unlimited“ 1937

Raymond Loewy, Lucky Strike (before and after Loewy), 1940-1942

Exxon final design, 1966

Loewy Designs

Loewy Shell logo redesign

1967

1963 Studebaker Avanti

Commander V-8 Starline Coupe,

1953

Studebaker 1940’s

Raymond Loewy, Sketch for Hupmobile

Raymond Loewy, Hupmobile, 1934

Hupmobile, 1934

1946-1948 Lincoln Continental Coupe

Redesign, “customized”

Cadillac Transformation,

1959

Greyhound bus before re-design in 1940

Greyhound motor coach (conceptual Drawings)

Super Scenicruiser, 1954

Raymond Loewy, Coca-Cola bottle (redesign),

1948

Raymond Loewy, Mini Push-Button Television, 1948

Raymond Loewy, Record Changer, Model UA16, 1961

Adaptations: Leonardo da Vinci’s motion studies, Raymond Loewy for NASA Skylabs project 1967-73

Raymond Loewy, Study of device facilitating the transfer from working, 1968

Raymond Loewy, Space taxi for vehicular activity between dispersed components (sketch), 1970

NASA’s Skylab space station

interior environment, 1974

Presidential aircraft "Air Force One" before (left) and after Loewy (right)

1962