GENERATIONAL DEFINITIONS VARY BY SOURCE

Sources: http://www.edelman.com/post/nine-things-millennials-can-teach-rest-us-engagement/ttp://www.gfk.com/us/news-and-events/press-room/press-releases/Pages/Generations-Y-Z-Show-Strong-Willingness-to-Pay-for-.aspxhttp://www.uschamberfoundation.org/sites/default/files/article/foundation/MillennialGeneration.pdfhttp://www.gfk.com/us/news-and-events/press-room/press-releases/Pages/In-Brands-Gen-Y-Consumers-Value-Buzz.aspxhttp://www.gfk.com/us/news-and-events/press-room/press-releases/Pages/Streaming-Video-Weekly-Study.aspxhttp://housingperspectives.blogspot.com/2012/11/defining-generations.htmlhttp://housingperspectives.blogspot.com/2012/11/defining-generations.htmlhttp://www.ipsos-na.com/download/pr.aspx?id=13775http://www.marketingprofs.com/articles/2012/8209/five-ways-to-market-to-gen-yhttp://www.nielsen.com/us/en/insights/reports/2014/millennials-breaking-the-myths.htmlhttp://www.pewsocialtrends.org/files/2014/03/2014-03-07_generations-report-version-for-web.pdfhttp://cdn.trustedpartner.com/docs/library/AchieveMCON2013/MIR_2014_ExecSummary.pdfhttp://www.socialmarketing.org/newsletter/features/generation2.htm