the Sunshine Generation
Internet Generation Echo Boomers
the Boomlet
Nexters
Nintendo Generation
the Digital Generation
Generation Y and Millennials
Javed MohammedMarketing [email protected] K2 Vista Production
DISCLAIMER
Every individual should be respected and listened to without pre-conceptions. This presentation is not meant to describe all Millenials or to Stereotype them. It describes some of the many well known traits associated with them.
THANK YOU
If you want to go where you have never been, you have to do what you have never done!
IT MAY TAKE A VILLAGE TO RAISE A CHILD, BUT IT TAKES A SOCIETY TO
RAISE A GENERATION
E C O N O M I C C O N D I T I O N SS O C I E TA L N O R M SP O L I T I C A L E V E N T SM A J O R C R I S E S
8
46.9 M,20.7%
66.9 M,29.5%
74.9 M,33.0%
38.1 M,16.8%
Millennials almost as large as boomers
Millennials
Gen X
Boomer
Silent/Greatest
Source: Census 2010
Millennial population
U S Adult Population - 2010
CHANGING GENERATIONS
AND TECHNOLOGY
Generation Y Echo Boom
Net GenerationMillennials
ATTITUDES ……..
TV Generation“Boomers”
PC Generation“Gen X”
Net Generation“Millennials”
Web What is it? Web is a tool
Web is oxygen
Community
Personal ExtendedPersonal
Virtual
Perspective
Local Multi-national
Global
Career One career
Multiple careers
Multiplereinventions
Loyalty Corporation
Self Soul
Authority Hierarchy Unimpressed
Self as expert
Source: EducauseSource: Educause
MILLENNIALS AND TECHNOLOGY
BT: Born with technology
Do not know a world without internet and smartphones
The pacifier has been replaced with the iPhone
Always connected and interrupt driven
Avg 99 texts per day (Pew)
Primarily interact/socialize with peer age group, and do not relate well to adults
INTERESTING TID-BITS ABOUT MILLENNIALS
Interaction with people not face to face but through screen
Always anxious about what they may be missing out on.
Some suffer phantom pocket-vibration syndrome
Reputation is based on number of friends and followers, views etc. Leads to artificial inflation on sites like Facebook, LinkedIn
MILLENNIALS AND NARCISSISM
Branding one self is important
Watch reality TV shows which are documentaries about narcissist
Narcissism originated with Narcissus in Greek mythology who fell in love with his own image reflected in a pool of water. (Wiki)
Now defined by egotism, vanity, pride, or selfishness.
MILLENNIALS AND RELIGION
The trend with “Millenials started in reformation when Martin Luther told Christians they didn’t need the church to talk to God. At end of 18th century in romantic period artists stopped using their work celebrate God, and started using it to express themselves.” Joel Stine, Time
MILLENNIALS AND CLASS
The middle class of today is like the rich class of the past
Live in a world of abundance
Feel entitled
Transition to adulthood initially created with teenager phase and now grown even longer with emerging adulthood/twixters
Big decisions, starting work, getting married, having children being postponed
MILLENNIALS AND CLASS
However, many feel the promised land never arrived.
MILLENNIALS AND CHOICE
The Market economy has spilled over into the market of relationships with the Internet
So much choice, so many disappointments
Example: The Bachelor reality show reflects takes speed-dating to a new level.
Want the privileges without responsibility
As time and technology moving so fast even Millenials can be broken down into subcultures and micro-generations even amongst their own siblings
MILLENNIALS ARE COOL
Millennials are bright, creative, and believe anything is possible
They challenge convention and that leads to both innovation and stress
They want new experiences than material goods. Eg car ownership in this segment is down.
Cool reserved but not passionate
Knowledgeable but passive.
MILLENNIALS AND MEDIA
Magazines and reality TV takes famous people doing everyday things
Emulate celebrities to become micro-celebrities
Average 1 year old has more images of themselves than a kings of the past
A generation defined by how they react to challenges that come their way and how we react to them.
For school assignments 67% go online, 10% library, 9% ask and 5% look in a textbook
INTERESTING TID-BITS ABOUT MILLENNIALS
Sheltered and fed Self-esteem soup everyday: Be smart-you are special
Connect 24/7
Super-confident
Unrealistic expectations about life, work, relationships
Want the ideal job, car, spouse,…
Young women outpacing the boys, academically, focus and as leaders
Grade inflation, makes them think they are smarter than they are
MILLENNIAL CULTURE
1. Racially and ethnically diverse nearly 35% minorities. Latinos 16%, Black 14%
2. plugged in since they were babies
3. Live in a global 24-7 world4. More homework less
housework5. Fathers have more
prominent role in parenting
INTERESTING TID-BITS ABOUT MILLENNIALS
1. Gen Y , Ask Why more often and boomer parents explain actions, consequences, backstory, options, etc.
2. Gen Y master negotiators3. Learn using technology, online, collaborate, in
time and place of their choosing.
4. Raised in Self-Esteem generation, needs lots of praise and feedback that they are valued and cared for.
5. Somewhat feel disconnected, with existence and meaning of life
6. We’re prepping students for technologies and jobs that don’t exist as information doubles every xx hours.
INTERESTING TID-BITS ABOUT MILLENNIALS
1. Big dreams
2. Feel they’re entitled
3. Disrespectful of authority, Argue, Negotiate
4. Multi-tasking
5. Tech savvy and defined by technology, can’t live with out it.
6. Difficulty prioritizing, focusing and easily distracted
7. Self confident and over-confident told they can do anything
8. Liberal and more tolerant of diversity
INTERESTING TID-BITS ABOUT MILLENNIALS
1. Easy Mobile access to information , Google, Twitter but may lack the skills to assimilate it.
2. Watch events in real time via the internet, cable, …
3. Low Empathy, anxiety and uncertainty
4. Self-absorbed
5. Postponed adulthood
6. Fear, Uncertainty and Doubt: Unsure about future
7. Frequent job changes, looking for fulfillment and more money
INTERESTING TID-BITS ABOUT MILLENNIALS
1. Many choices leading to freedom, possibilities, excitement as well as confusion and fear
2. Easily overwhelmed by information and events.
3. Tech savvy but poor relationships skills.
4. Due to safety concerns over-protected
5. They may be over-confident—they’ve been
6. Not experience failure, or lack coping skills to address down times
7. Rapid access to information from multiple sources
INTERESTING TID-BITS ABOUT MILLENNIALS
1. Multi-tasking
2. Multi-media over text
3. Random access to information
4. Networked interactions with multiple people
5. Just-in-time learning
6. Immediate rewards
7. Relevant, useful, fun learning
8. Have Helicopter parents that hover over children or snowplow parents who clear the way
9. Need F2F real interaction with people
REFERENCES
Time: The Me Me Me generation by Joel Stein
The Millennials: Tuning in to the Plugged-in Generation Presentation
What’s in a Name? Digital Natives, Millennials, Net Generation Marilyn Puchalski
Plus lots of gems from all over the web
All Images are from web and copyright of respective owners.