www.massamio.com

Online Marketing for Massage Therapists

February 28, 2014

Benjamin McDonald, Massamio.com CEO, MBABenjamin@massamio.com; (520) 209-1856

www.massamio.com

Our Agenda

● What is it anyway?● Overview● New vs. old● Effective websites

www.massamio.com

Goals

● What is online marketing● First steps to getting started

www.massamio.com

Free for AMTA-CA: Become a Master at Home

www.massamio.com

Marketing: What is it anyway?

Reference: Allissa Haines, Writing a Blue Streak

www.massamio.com

Marketing: What is it anyway?

Reference: Felicia Brown, Every Touch Marketing

www.massamio.com

Client Problem-Solving Marketing Is NOT Sell Yourself Marketing

-Allissa Haines, Writing A Blue Streak

Client-centered

www.massamio.com

Marketing Mantra

BenefitsBenefitsBenefits

A client benefit is nothing but a client problem solved.

Reference: MassageMarketingTips.com

www.massamio.com

Self Care

www.massamio.com

www.massamio.com

Online Marketing vs Traditional Marketing

W Where your clients are

I Interesting

S Specialized

H Helpful

Y Yourself

www.massamio.com Reference: Chris Brogan, Human Business Way

Online Marketing Strategy: Be WISHY

www.massamio.com

Online Marketing: Overview

1. Home base2. Helpful stuff3. Outposts

Helpful

Stuff

Reference: Chris Brogan, Human Business Way

www.massamio.com

Outposts

1. Social media2. Online networking3. Online advertising4. Review sites & listings

www.massamio.com

Online Marketing: Overview

1. Home base2. Helpful stuff3. Outposts

Helpful

Stuff

www.massamio.com

Online Marketing: Helpful stuff

1. Blog2. Email newsletter3. Videos4. Whatever-gets-you-some-attention-and-is-helpful-to-your-clients

-Allissa Haines, Writing A Blue Streak

www.massamio.com

Whatever-gets-you-some-attention-and-is-helpful-to-your-clients

www.massamio.com

Online Marketing: Home Base

1. Home base2. Helpful stuff3. Outposts

Helpful

Stuff

Reference: Chris Brogan, Human Business Way

www.massamio.com

Helpful

Stuff

Reference: Chris Brogan, Human Business Way

www.massamio.com

Anatomy of a Great Website: Fundamentals

1. Professionally designed2. Strong branding3. SEO optimized4. Social & mobile

www.massamio.com

Anatomy of a Great Website: Essentials

1. Showcase specialization2. Professional headshot3. Image rich4. Intro video

www.massamio.com

Goal: Get found & Book clients

1. Blog: How you get found2. Online booking3. Gift certificates4. Newsletter subscription

www.massamio.com

1. Treatments2. Credentials3. Testimonials4. FAQs5. Bio6. Contact info

Anatomy of a Great Website: Essentials

www.massamio.com

Website = Home Base

Reference: Chris Brogan, Human Business Way

Helpful

Stuff

● Engage at the outposts● Promote your helpful stuff at the outposts● Point people to your homebase● Sell at the homebase

What DOES NOT work well is *selling at the outposts*

**Good to announce specials, 1 in 12

www.massamio.com

About Massamio.com

1. Live receptionist service2. Online booking3. Online directory

www.massamio.com

Objectives Today: To Understand

1. What marketing is2. Online vs. traditional marketing3. Components of online marketing4. What makes an effective website

www.massamio.com

Thank you! Top 10 Online Resources for MTs

1. WritingABlueStreak.com2. Blog.AtPeaceMedia.com3. LauraAllenMT.com4. IreneDiamond.com5. Anatomy In Motion

6. MassageNerd.com7. MassagePracticeBuilder.com8. MassageTherapyWorld.com9. Massage Therapy Foundation10. Blog.Massamio.com