Polly Newton PR and Media Manager | @pollyjnewton
Kat Allen Senior Graphic Designer | @kat_allen
problem ideas execute refine finaliseconcept
Visual research Testing PanicDesign
Design prototypes Infographics
Brainteasers
Design sketches Page order
Artworking
Photography
Rough content
Standardising features
Copywriting
Fact-gathering
Variety of topics
SLT feedback Proofreading
Proofreading
References
Amends
Amends
Amends
Amends
Amends
Amends
Amends
Supporter feedback
Colleague feedback
problem ideas execute refine finaliseconcept
Interactive
Practical
Sustainable outcome
Evidence of impact
Easy-to-read copy
Key facts
challenges
Number of different elements
Extremely tight timescales
Cutting down copyFinding a balance between function
and form
Meeting all requirements
Sourcing imagery
top tips
Strong concept
Small project team with right skills
Break down process into chunks
Don’t try to do everything at once
Be flexible
Dedicate exclusive blocks of time
Use what you have
Be bold
Polly Newton PR and Media Manager | @pollyjnewton
Kat Allen Senior Graphic Designer | @kat_allen
Thank you
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