Introduction to Google+getting started with the new social networking site
Laurie Mahoney, Product Marketing ManagerBrandon Andersen, Global Product Development Manager
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Agenda
What is Google+ and how do I get started? Features of Google+ Filtering the news that you want Engaging in the conversation Collaboration The Future of Google+ and some predictions
from us...
What is Google+?
The newest Social Media site to come on the scene. Think Twitter or Facebook, but easier to share with smaller groups of people. Create groups (aka Circles) on the fly and share links, images, and videos easily with a few people or the world.
For a quick overview:http://www.youtube.com/embed/xwnJ5Bl4kLI?autoplay=1
Creating a Profile
Circles
Sparks
Hangouts
Mobile
Location
Instant Photo Uploads
Messenger
Where do I start?
Set up a Google+ Profile
How to import contacts & find new ones:
Establish your circles:
Check your privacy settings:
Sparks
Hangouts
Mobile integration
Mobile integration
Photos from your phone are automatically uploaded to Google+
Filtering the news that you want...
Getting relevant news
Set up your sparks Browse for topics of
interest Use keywords to define
your own content Your news gets delivered to
you If you like a story, share it
Organize influencers by topic
Create topic circles (Social Media, PR, SEO, etc.) Add influencers to each topic. Some influencers
will be in multiple circles. Easily digest information from each stream when
you log in. Share your own content by topic circles
Send relevant information to the relevant people
without bothering everyone else
Use +1 to find out what others are reading
Engaging in the conversation...
Features
Unlike Twitter, no character limit Filter your stream by circles Edit your post Delete your post Link to this post View your profile as others see it How to Disable: re-shares, comments How to Share: Links, Photos, Location, Videos
Creating a post
Engage with relevant circles
Share content with people who are interested in it
Don't muddy up your stream with irreverent posts to the world
Sending to an audience
PublicCircles
All Circles
Be part of the conversation
+1 posts that you like
Share other people's posts
Comment on their posts
Browse other people's posts for commenters who seem to have similar interests as you
Integrating Facebook & Twitter into your Google+ Feed: download start Google plus to
start using Google + to post to Facebook & Twitter http://startgoogleplus.com/wiki
You can choose whether or not to have your FB & Twitter feeds show up in your stream
easily post updates from Google+ to FB and/or Twitter at the same time as you post to your different circles
Team collaboration
Create Hangouts for meetings
Use GChat for instant updates
Collaborate on Google Docs
What sets Google+ apart
Coming soon to Google+
Content Strategy
Start thinking about your content strategy before the launch of business profiles or company pages
What types of content do you want to share? Which social network is most appropriate for each
piece of branded content? Does it make more sense to share a recipe on
Twitter or Google +? Where do I want to share my multimedia assets?
Affect of Google+ on search results Use shares and +1's to determine popularity of content Transition ranking away from inbound links and toward
social factors
Google+ Gender Stats
According to the Pew Internet study released at the end of August, among internet users, social networking sites are most popular with:
women and young adults under age 30. Young adult women ages 18-29 are the power users of social networking 69% of women use social media everyday versus only 60% of men.
So, why are only 12.6% of Google+ users female?
Introduction to Google+getting started with the new social networking site
Laurie Mahoney @ChannerMahoneyProduct Marketing Manager
Brandon Andersen, @BrandonChicagoGlobal Product Development Manager