Globig Predic-on: Data breaches will con0nue to make headlines in 2016 and bring closer scru0ny to how companies handle data security and how governments respond. • More data breaches should be expected • Companies are seeking more informa0on from consumers and hackers have access to more data
• Government regula0ons are quickly changing across the globe
• Governments are seDng 0meframes for breach disclosure and fining companies for non-‐disclosure
• Fines and customer make-‐goods will be more costly to companies in 2016
Globig Recommenda-on: Review your data security measures for best prac0ces and compliance; be prepared and plan for an eventual breach.
Globig Predic-on: The conflict between individual data privacy and governments’ needs for ensuring safety of ci0zens through surveillance will grow in 2016. • Many countries are concerned about data privacy
and safe data transfers between countries • At the same 0me, governments are increasing
their surveillance of individuals in social media, email, and phone calls
• Encryp0on debates will con0nue, proponents may lose to government pressures
• The EU plans on replacing Safe Harbor framework in early 2016
• Data Protec0on Authori0es seeking stronger regula0ons, fines for non-‐compliance
• More US and EU companies seDng up servers in EU countries to be compliant
Globig Recommenda-on: Ensure that your data privacy policies and prac0ces are in compliance immediately, be prepared to update prac0ces in early 2016
Globig Predic-on: Even tradi0onally safe ci0es are being threatened by extremism and fear and unrest will con0nue to grow through 2016. • Safety has become more important to ci0zens
around the world • Sensi0vity when doing business across borders and
awareness of fear and how it impacts different cultures becoming more important in global interac0ons
• Comfort brands, brands that make people feel safe and familiar, shared ideology messaging will resonate
• Companies seDng emergency plans for their business travelers and internal communica0on strategies in place
Globig Recommenda-on: Understand the perceived level of threat in your global markets and how those cultures respond. Prepare your own company’s emergency response and communica0ons strategies
Globig Predic-on: In 2016, there will s0ll be a lot of money available to startups, especially for early stage and growth stage companies. Funding will slow down if economies spuWer. • More scru0ny will be placed on valua0ons • Experts believe 2016 will be the biggest year of
exits, funding and unicorn valua0ons yet • Many unicorns will turn into donkeys based on
their Life0me Value of Customer/ Cost of Acquiring Customer = >3
• There will be more compe00on for funds across borders
• Increased interest in interna0onal startups • Greater awareness exists for global funding
ac0vity and the companies being funded • There is easy access to data evalua0ng global
startups and their trac0on (MaWermark, The Funded, Angel List)
Globig Recommenda-on: Expand your compe00ve set to include global companies, seek funding early in 2016 beyond your borders and expect valua0ons to be lower
Globig Predic-on: Globaliza0on of startup ideology and develop processes con0nue to expand in 2016, as companies use the same startup ‘language’, plaaorm tools, and approaches in startup communi0es all over the world. • More top 0er accelerators such as 500 Startups, Y
Combinator, Techstars, and Founder Ins0tute are going interna0onal with their templated approaches to growing companies
• We see a trend where startups are aWending mul0ple accelerators to get addi0onal mentoring, media, and investor aWen0on to stand out
• More companies are applying and joining global accelerators outside of their home area
Globig Recommenda-on: Realize that you are compe0ng on a global plaaorm, not just within your local market. Conduct your business as a global compe0tor instead of a local one.
Globig Predic-on: The global tech scene, startup infrastructure, and compe00on for great ideas con0nues to rapidly grow in ci0es throughout the world in 2016. • There is an increased awareness of stand-‐out
ideas • Standout ideas are being copied in other global
markets, market share is being grabbed before original company enters global markets
• It’s not uncommon to see mul0ple companies compe0ng in the same space within one accelerator or investor poraolio to baWle out who will win the space
Globig Recommenda-on: Be aware that your great idea may be taken and copied in other countries, hindering your chances to enter those markets later. Consider taking your products global sooner rather than later to own global markets, not just the home market
Globig Predic-on: There will be increasing pressure (and opportuni0es) to quickly expand into global markets in 2016. • A company’s global business is becoming more important to overall market share and directly impacts its long-‐term viability
• More and more companies are ‘born global’, especially in the EU and Asia
• US companies have been slower to expand their global footprint due to the larger home market and lack of interna0onal experience
• Investors are expec0ng quicker global expansion to hold off interna0onal compe00on
• Time before expanding into interna0onal markets is contrac0ng for companies
Globig Recommenda-on: Note that if you have a good idea at home, it may become someone else’s good idea abroad. Prepare from the start to go global; make it part of your strategy
Globig Predic-on: Talent is being searched for across borders, crea0ng a highly compe00ve job market in 2016. • Developers and scien0sts will con0nue to lead as
desirable recruits • Governments are crea0ng special startup visas to
make impor0ng talent easier • Even governments themselves are inves0ng into
companies from other countries, especially China • Companies are expanding their interna0onal
talent development strategies and seeking HR professionals with interna0onal experience
• Outsourcing to interna0onal tech hubs such as India, Pakistan, Russia, Bangladesh and others for affordable development and skilled global contract labor pools con0nues to grow
• Costs of outsourcing is increasing rapidly and savings from outsourcing are star0ng to diminish
Globig Recommenda-on: Be crea0ve and flexible in where you look for skilled workers and take advantage of government programs designed to support the startup community. Be aware that your team will be recruited globally.
Globig Predic-on: There is a significant movement from governments to provide open access to their data to foster trade and development, more desirable data will become available in 2016. • Over 159 na0ons have pledged to support open
data ini0a0ves; more will follow in 2016 • Government, census, trade, and transporta0on
data ini0a0ves are developing between na0ons • Higher quality open data becoming available for
free and in APIs • More developers using open data to make
interes0ng and helpful applica0ons
Globig Recommenda-on: Take advantage of open data resources for applica0on development and to use for evalua0ng and conduc0ng global business.
Globig Predic-on: Marke0ng is changing. Having a global perspec0ve, being digitally savvy, and honing skills in reaching global customers will be more important than ever in 2016 • There is a growing need for interna0onal sites,
interna0onal SEO, language localiza0on and interna0onal content
• Mobile is growing rapidly and data plans are becoming more affordable. It’s the primary way to access the internet today for many Asian countries.
• Digital search assistants for smartphones grow; usage will require new mobile search marke0ng strategies-‐ Siri, Google Now, Cortana, Facebook M
• Growth in instant stories, the use of social media for short story telling along with blogs using TwiWer Moments, SnapChat Stories, Facebook Instant Ar0cles
Globig Recommenda-on: Make sure your marke0ng skills, strategies, and tac0cs are op0mized for global, mobile, and new Social capabili0es
Globig Predic-on: Though vola0le, emerging markets will become more aWrac0ve to many companies in 2016. • Emerging markets are rapidly expanding their
startup and technology infrastructure • EU investment into emerging markets may
temporarily slow in 2016 in order to invest into immigrant integra0on
• Global investors are paying aWen0on and cau0ously interested in the high stakes and returns from inves0ng into emerging markets
• Regula0ons will con0nue to change in 2016, so doing business in emerging markets remains difficult and risky, but highly rewarding
Globig Recommenda-on: Take a look at emerging markets and determine if they are right for your business, either as a place to take your startup efforts or as addi0onal markets for your product or service. 2016 might be the perfect opportunity to expand.
Globig Predic-on: Aging popula0ons and immigra0on will put increasing pressure on governments responsible for providing resources and support in 2016 • Aging popula0ons pose significant costs for governments in developed na0ons such as those in the EU and Singapore, especially for elderly health care services
• Mass refugee migra0on, such as currently being seen in the EU, will put pressure on infrastructure and require significant investment
• Ci0zens of countries with aging popula0ons show moun0ng concern for how the country collec0vely and people individually will manage caring for elderly and prepare for their own needs in aging
Globig Recommenda-on: Companies servicing governments for managing data, infrastructure, training, housing, health, security, and other businesses related to the integra0on of immigrant popula0ons and the management of elderly popula0ons will see aWrac0ve opportuni0es in 2016.
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