Go Local! Delivering Social Success to Your Dealership

Matthew C. Funk

Social Media Marketer

Go Local! Delivering Social Success to Your Dealership

Matthew C. Funk

Social Media Marketer

Copyright 2011 TK Carsites, Inc. All rights reserved.

Facebook.com/TKCarsites @TKCarsitesinc

TK Carsites Social Networks

3 Sources of ROI

• Likes, Fans, Followers

• Activity

• Advocates

Likes, Fans, Followers

• Represent Potential

• Draw Others In

• Often Illusory

• Only the Beginning

Activity

• Comments

• Sharing

• Reviews

• Dialogue

Advocates

• Visiting

• Business

• Events

• Media

6 “Conversion” Steps

1. Incentive

2. Local Content and Dialogue

3. Deals and Promotions

4. Outreach

5. Events

6. Media

Remember Search-Social Synergy

Incentive

•Speaks Their Language

•Seems Attainable

•Wide Appeal

•Uses Buzz

•Cost-Effective

Local Content and Dialogue

•Give to Get

•Be Yourself

•Be Exciting

•Be Responsive

•Always Be Sharing

Local Content and Dialogue

•Tagging Pages

•Sharing News Feed

•Commenting on Likes

•Finding Demographics

•Setting Alerts

Deals and Promotions

•Tickets

•Gift Cards

•Discounts

•Prizes

•Use Liked Pages

Outreach

•Website Banners

•Remarketing

•Landing Pages

•Social Media

•Phone, Email and TV

•Showroom

•Everywhere

Outreach

Events

•Giveaway

•Party

•Charity

•Catering

•Always Share

Media

•Share Through:• Social• Cross-Promotion• Live Tweeting• YouTube• Media Pages

•Always Tag and Locate

•More Media=More Ads

Media

•Video Testimonial

•Online Reviews

•Photos

•Reportage

•Ads

TK Carsites

Email: mfunk@tkcarsites.com

Twitter: @m_c_funk

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Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.

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Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.