Google My Business
04/19/2016
investor presentationSUREFIRE SOCIAL
Surefire Social® began as an idea. Around 2007, the Internet changed in several significant ways (think Web 2.0) and for the first time, local businesses could compete with large companies for visibility. Content and proximity signals became the two important “currencies” for visibility. Everything you do in digital today needs to be “social”, and hence the name, Surefire Social.
www.surefiresocial.com2016Proprietary + Confidential
Jeff WhiteCertified Coach,Surefire Social
Dr. Alan GlazierFounder/CEO, Shady Grove Eye and Vision
Today’s Hosts
GOOGLE MY BUSINESS
• What is it?
• Why is it important?
• How do I get one?
• How do I diagnose issues?
• How do I determine the value?
GOOGLE MY BUSINESS / TIMELINE
• 2004 – Google Local• 2005 – Google Maps• 2009 – Google Place Pages for Maps• 2011 – Google+• 2011 – Google+ Pages• 2014 – Google My Business
○ Your business info on search, maps, G+○ Reviews○ Insights○ App / mobile manageable
WHAT IS A GMB LISTING?
WHAT DOES GOOGLE WANT?
A: Make it as easy as possible to get the “best” information to my customers…
…with the least amount of clicks.
“Best” = quality, relevant
WHY IS THIS IMPORTANT?
• Your Business Has a Digital Footprint• Google Has an Opinion of Your Digital Footprint
WHY IS THIS IMPORTANT?
• Google My Business Listing = is your online “digital anchor”
• Your website
• Social sites/activity
• Reviews
• Accurate online directory listings
WHY IS THIS IMPORTANT?
Directory Listings
1. Google My Business2. Google My Business3. Google My Business4. Main Directories (BBB, Yelp, Facebook, Yahoo,
Bing, Yellow Pages)5. Vertical Directories (HealthGrades)
CONSISTENCY MATTERS
WHY IS THIS IMPORTANT?
Google is constantly evolving/testing
• 7 to 3 pack• No ads on right
col• Phone # in
organic
WHERE DO I START?
Your GMB Listing
1. Does it already exist?2. Claim it or Create it
GET YOUR GMB LISTING
● Google My Business page○ https://www.google.com/business/○ Verification process / post card○ Get at least 5 reviews!
WHAT IS A HEALTHY GMB LISTING?
● Photos○ Identity photos○ Types of photos
■ Interior■ Exterior■ Photos at work■ Team photos
IS MY GMB LISTING HEALTHY?
GMB Pitfalls for Optometrists
1. GMB Guidelines for Medical Practitioners2. Do you list the practice? The doctors? Both?3. Did you merge with another practice?4. Do your new doctors have GMB pages?
GMB Guidelines for Medical Practitioners● Individual Practitioners
○ John Smith, OD
● Multiple Practitioners at 1 Location○ ACME Eye Care○ John Smith, OD (DON’T INCLUDE BUSINESS
NAME)
○ Mary Jones, OD (DON’T INCLUDE BUSINESS NAME)
● Solo Practitioner at Branded Organization○ [brand/company] : John Smith, OD
IS MY GMB LISTING HEALTHY?
IS MY GMB LISTING HEALTHY?
Do I have a GMB Problem?
Log into your Google My Business dashboard• Do you have more than 1 GMB listing?
Google.com/mapmaker
• Search for your city, state• Search for your business phone number
Consistent business info across directories?
• https://www.surefiresocial.com/check-your-directory-listings/
IS MY GMB TRAFFIC VALUABLE?
Am I Getting Traffic from my GMB Listing?
Log into your Google My Business dashboard• Insights
IS MY GMB TRAFFIC VALUABLE?
What is that traffic doing on my web site?
• Set up UTM tracking• Google url builder
Are you interested in getting a local search visibility checkup or a copy of this presentation?
Call 703-788-6730
or
/SurefireSocial @surefiresocial Surefiresocial.com