Goonj : Turning Urban Discard as a development Resource in rural areas
‘Beyond Cloth’A comprehensive picture 2015-16
The non issue !!
Habib Bhai picked up unclaimed dead bodies from the roads of Delhi..He said “in winters my work increases. I pick up 10-12 dead bodies everyday
His daughter said “In winters I hug a dead body . It doesn’t trouble me, it doesn’t turn around”.
Transportation
Sorting & Packaging
Awareness cum collection camps
Kits received as a reward for the work
The Process
Goonj“Beyond Cloth”
(our initiatives)
Rural Developm
entEducati
on Health Disaster Environment
Livelihood
Cloth for Work
School to
SchoolNot Just a
Piece of Cloth
Rahat Green by Goonj
Sujini
Vaapsi
Water Infrastructure
Sanitation
Agriculture
Rural Development “Cloth for
work’’- (CFW)
Communities in rural areas come together to solve their own issues- repairing roads, cleaning ponds, digging wells to building bridges.
They are rewarded with
need based material in the
form of comprehensive
family kits
Filling the critical gaps in development resources
&Dignifying the act of Giving !!
•Barter between labor and material; the two new currencies for the development•Utilizing Urban discard as a developmental tool for Rural areas: circular economy model•Reviving traditional structures with community intelligence•Bottom- up approach as we don’t decide every village will have a road. It is the people of the village, who decide what do they need..
Before
After
During
Water 146 Wells: Cleaned, repaired, made or deepened
Before After
Policy gaps.. Often there are schemes and budgets to make new ponds but not to clean or revive the existing ones
Reviving local source of water : PONDSWater
50 ponds cleaned with Local Resources : Local Wisdom
Cleaning the pristine Dal Lake, Srinagar160 boats, 300 people, 100,000 square meters of clean lake
Click here for the video
Soak Pits : for rain water harvesting & Ground water rechargingWater
Hand Pump, Canals and check dams-repaired & made
Before
After
Water
Infrastructure
31 Bridges built & repaired
Infrastructure
Roads in making
494 Roads : Repaired & made
Infrastructure
Re-building local infrastructure - schools, parks, play- ground, Maternity care unit, shelter homes to other community
spaces
Band Stands being made..
Infrastructure
100 Community structures made
Sanitation
Clogged drains, dirty grounds, garbage dumps; cleaned - 929 Activities
Agricultural
Land bunding, kitchen garden, community farming, plantation,
improving irrigation channel- 171 activities
2315 developmental activities in 1140 villages ..
Comprehensive family kits received as reward for the labor..
Activities and Villages under CFW(FY2013–14–FY2015–16)
FY2013–14 FY2014–15 FY2015–16
1,000
1,600
2,315
700 700
1,140
No. of Activities No. of Villages
Education
“School to School (S2S)”
Filling critical gaps in resource deprived
schools, Aanganwari’s, informal setups in the
villages & slums. Underutilized urban
school material reaches these schools
as a motivation for behavioral and other
changes
Goonj school kits are rewarded as a motivating tool for behavior change and other activites that kids participate
7690 School kits reached out as rewards
Turning Aanganwari’s and informal set ups into colorful and child friendly places with toys, games etc from urban schools.. impact described in a sentence by an Aanganwari worker; “earlier the kids were not coming, now they don’t want to go back” !!
“Not Just a piece of cloth’’
Reaching My pads as a tool to open up the most taboo issue of
menstrual hygiene & breaking the culture of shame & silence around the issue.
MY Pad, made from waste cotton cloth
Health
-Goonj’s work on 3As- Accessibility, Affordability & Awareness
-To break the myths around menstruation in rural as well as urban areas
628595 My Pad kits distributed
251 awareness session in city
261 Awareness sessions conducted in villages
IDEA is to Break the SHAME & SILENCE around this issue.. Reflect and share your understanding
and experiences at http://njpc.goonj.org/lets-get-started
Click here for the video
Disasters
“ Rahat”
With systematic and long term approach- from relief to
rehabilitation
Chamoli earthquake of 1999 to recent cyclone Vardah in Tamil
Nadu in 2016.
“Green by Goonj”
A wide range of products created
from waste material
employing women
Environment
Livelihood
“Sujni’’ A sujni is made by stitching together layers of small and big pieces of waste cloth.- Utilization of tons of waste material-Employment for large number of Women--Blanket in winters, Mattress in Summer-Reviving age-old tradition
250 tons of absolute waste cloth converted into 57,000 Sujnis and 20,000 aasans last year..
“Vaapsi”As the name
suggests its an effort to reverse
migration More than 30 odd professions for the
rural areasGoonj supports to
initiate rural business- people pay back to the
community
Livelihood
75 ‘vapsi’ kits
Old furniture provides better seating in schools
Discarded doors, windowsto build structures
Airport authority lighters/ match boxes to light chulhas
Discarded frames to give vision
Goonj utilizing variety of urban material to fill rural gaps
Filling the gaps in resourcesOld sewing machines into stitching centers
Setting up musical classes with discarded musical instruments
Opening rural computer centers with laptops/computers
1.
Winners are rewarded with the material
Encouraging Sports..
Old prams, crutches & Wheel chairs proving accessibilityDifferently
abled
Reducing burden and expenses :A typical Wedding Kit includes the wedding dress for the bride and bridegroom, general clothing, footwear, purse, makeup box, cosmetics, jewelry, bed sheets and a set of utensils.
Wedding Kit..
29 First-aid Centers , 13,500 Rubber Gloves , 15,000 Masks, Medical supplies to 14 govt. hospitals in J&K itself
Medicines & medical equipments
How to engage with Goonj..Employee engagement:•Visiting Goonj Processing Centers
• Hands on exposure to material handling and management
•Awareness sessions and sharing of informative videos and films
•Exposure visit to implementation areas
•‘Talk to 10’ – speak to at least 10 people. Spread Goonj’s work with schools, Colleges & other organisations/institutions
• Tell us what specific skill you can bring as volunteer.
•Strengthen the work by observing Menstrual Hygiene Day, Cloth week with Goonj..
How to engage with Goonj..Participation in Goonj campaigns or contribute your Dead Inventory One sided used paper, Spectacles, Sports material , toys & games, Stationery , Woolens, Uniforms , Cotton Cloth etc.
Ongoing engagement •Green by Goonj stalls, Book Fairs
•Use Green by Goonj Conference Kits
•Collection cum awareness drives in multiple location offices
•Contributing old office material, working computers etc.
•Contributing old news papers, envelopes, used paper etc
As a Institution Specific initiative based contributionContributing to Goonj through other portals like Give India,
Ketto etcPay roll giving for Goonj
As an IndividualContributing to Goonj through other portals like Give India, Ketto etc Goonj ki Gullak small change for social changeTeam 5000 - join a group of 5000 people who commit an annual contribution Sponsorships
Financial Engagement with Goonj
Establishing old material as a tool for social change
To make people aware of their basic
rights
And to tell people-the
massive potential
they have!!
To free up meagre
resources of people
for other pressing needs
To mobilise large scale
civic participation
To fill urban-rural divide
To focus on ignored
basic needs
To value local wisdom
and resources
Thank you !!
Connect with GOONJ..
Call; 011- 26972351, 41401216Email- [email protected] www.goonj.org
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