C R E AT E D I S T I N C T I O Nwhy “great” isn’t good enough to grow your business

Scott McKain author, Create Distinction

Proclaimed that the research discovered there were ELEVEN

“great” companies…

One makes a product that can kill its customers… Five performing merely AT or BELOW the S&P average… One has been acquired by a “non-great” company… One now has half of its previous market cap… One has dissolved through bankruptcy… One committed securities fraud, delisted by NYSE… One is still “great”…

can you differentiate YOUR work?

SUCKS!

Telling everyone how great your product/service performs

Greatness is everywhere.

in all of music…

The most complex

compositions

by MIDDLE SCHOOL students

are now performed

“Today, virtosos are a DIME A DOZEN.”—from LA Times

in today’s fast-paced world

great performance is a common quality.

you must CREATE DISTINCTION to stand out

H O W C A N C U S T O M E R S T E L L A D I F F E R E N C E B E T W E E N Y O U A N D T H E C O M P E T I T I O N ?

H O W C A N C U S T O M E R S T E L L A D I F F E R E N C E B E T W E E N Y O U A N D T H E C O M P E T I T I O N ?

… I F Y O U D O N ’ T S E L L T H E M U N I Q U E LY

A N D S E RV E T H E M R E M A R K A B LY …W H Y W O U L D N ’ T T H E Y C H O O S E

S O M E P L A C E E L S E ?

to grow your business!

CREATE DISTINCTION in

SALES & CUSTOMER

SERVICE

The FourCornerstonesOf Distinction

Clarity

The FourCornerstonesOf Distinction

Creativity

Communication

CustomerExperience

Focus

ULTIMATE CUSTOMER EXPERIENCE ®

Create the

“Ultimate Customer Experience is a Federally registered trademark of McKain Performance Group, Inc; all rights reserved”

WHAT IS THE ULTIMATE EXPERIENCE THAT A CUSTOMER COULD HAVE WITH YOU?

WANT TO LEARN MORE?

Discover how to :• sell uniquely by creating distinction• serve remarkably by delivering the

Ultimate Customer Experience ®

C R E AT E D I S T I N C T I O Nwhy “great” isn’t good enough to grow your business

Scott McKain author, Create Distinction

CreateDistinction.com

KEYNOTE SPEAKERS!

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C R E AT E D I S T I N C T I O Nwhy “great” isn’t good enough to grow your business

Scott McKain author, Create Distinction

ScottMcKain

@ScottMcKain

ScottMcKain