Greener People for SchiedamInnovation ecosystem for the co-creation of the city with an
interactive and social approach.
By Paola Andrea González MontoyaIn collaboration with: Sergi Nuss Girona (Tutor)
José Simens (Schiedam advisor)
Economic & Lifestyle benefits of Green SpacesStress reduction
Good landscaping increases community appeal
Green spaces create communities
Social communities strengthened
improve property value
Fast growth, major economic impact
Green space helps decrease air conditioning costs
Nature increases worker productivity
Landscaping renews business districts
Employment and tourism boost
Increases retail activity
The image: The hard infrastructure
Blue Network
SustainableArchitecture
Green Corridors
MarineInfrastructure
The people: The soft infrastructure
Citizens perception about the space in which they live and coexist with other people influences, and largely because it generates a sense of belonging with the environment, it encourages people to care what the city provides.
What people do at Beatrixpark
42%
47%
12%
8%
25%
5%4%
25%
7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
W A L K I N G C Y C L I N G S P O R T S W A L K I N G T H E D O G
P L A Y W I T H C H I L D R E N
P I C N I C , B B Q , S U N B A T H I N G
V I S I T T O E V E N T R E L A X / E N J O Y N A T U R E
N O S P E C I F I C R E A S O N
PURPOSE OF VISIT TO BEATRIX PARK
Purpose of Visit to Beatrix Park
What municipality sees• Make people better aware of events.Awareness
• Internet connectivity available in public areas.Conectivity
• City and local residents can work together to give each green space its own identity.Colaboration
• A manager who is in charge of coordination (spaces, activities, etc)Management
• Produce a booklet with routes for biking and walking. Also publish them digitally.Tourism
First problem: Communication
The main problem of the municipality is to transfer and collect vital information efficiently. It has become a challenge to collect information from citizens
Second problem: Participation
The city grows as the citizens participate in its development
Participation tools
Each idea is important, because they depend on each context, so, people plays the main and important part in this process
Third problem: Innovation
The process of innovation is always slow
Innovation requires active participation
Innovation requires support, resources.
It can’t only fall on the government, academy,
private sector, etc.
Needs the compromise of all aspects of society
Needs mechanisms so that anyone can get
involved
The solution: Connecting the city with the people
We listen citizens needs
Everyone participate
Each one deliver value content
Everyone is connected to the city
Everyone collaborate
We create better outcomes for the people
Innovation ecosystem digitalized
By integrating the citizen within the model of innovation, the digital ecosystem becomes a social network for the exchange of vital events of each person.
Adjusting the model for Schiedam needs
Digital meeting place
Digital agenda
Crowdfunding initiative
Blue and Green
involvement
Why evolve crowdfunding?
Crowdfunding by itself falls short because these platforms require different aspects involved, just like a city. To create value, we must bring together different aspects of the digital age
Reaching the citizens
The main idea behind this proposal is to attract different segments of the population generating content of interest by the same philosophy that lies behind social networks.
Social networking in co-creationCreate the necessary
publicity for projects that are publicly available.
Spread the message of "trend" of the moment
Generate interest and expectation
Get to know “Green People” concept
They are the ones who take care of the city. Green people aren’t just green because of the green spaces, they are green because they help to sustain and leverage a community just like nature’s ecosystem. Green citizens enjoy the spaces that they create and share with each other, they are ”green” because they’ve realized the importance of the environment and the community that lives on it.