Business Experiments in GridFirst Results
Pierre Guisset - Damien Hubaux CETIC
Business Experiments in GRID2
Contents
• Introduction – CETIC & BEinGRID
• BEinGRID Objectives
• Market & Business analysis
• Business Experiments outcome
• Examples of demonstrators that reach the market
• Gridipedia
• BEinGRID Industrial Event
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CETIC
Centre of Excellence in Information & Communication Technologies
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CETIC
• Software & Service Technologies – Helping Businesses to exploit faster new
distributed, dynamic, service-oriented architectures
• Software & System Engineering– Helping Businesses to improve Software &
Services quality and security
• Embedded & Communication Systems– Helping Businesses to develop « ambient
intelligence » systems based on mobile / wireless technologies
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A GRID Definition
• A fully distributed, dynamically reconfigurable, scalable and autonomous infrastructure
• to provide location independent, pervasive, reliable, secure and efficient access
• to a coordinated set of services
• encapsulating and virtualizing resources (computing power, storage, instruments, data, etc)
• in order to generate knowledgesource: www.coregrid.net
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BEinGRID
• EU Grid Strategy in FP6
• …Grids… adoption …by Businesses…
• BEinGRID: Technology & Business
www.beingrid.eu
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CETIC in BEinGRID
• Core Team & Executive Board member
• Management of the Business Experiments
• Dissemination manager
• BE03: Visualisation and Virtual Reality
• Quality management of Gridipedia releases
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BEinGRID Objectives
1. Understand the requirements for Grid use in the commercial environment, involving software vendors, IT integrators, service providers and end-users.
2. Enable and validate the adoption of Grid technologies by business.
BEinGRID bowling
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BEinGRID Objectives
3. Develop and deploy a critical mass of Grid-enabled pilots, embracing a broad spectrum of economic sectors with different needs and requirements in terms of technological Grid challenges.
4. Design and build a Grid toolset repository with components and solutions based on the main Grid software distributions including: the Globus Toolkit, gLite, Unicore, Gria and basic Web Service specifications.
BEinGRID bowling
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Sectors covered
First wave
Advanced
ManufacturingMedia
Fin
ancial R
etai
l &
Lo
gis
tics
Environment & eScience
BE10
BE09
BE12
BE13
BE01
BE06BE07BE18
BE11
BE16
BE14
BE08
BE05
BE17
BE04
BE03
BE02
BE15
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BEinGRID generic value chain
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BEinGRID generic value flow
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Market trends – Grid adoption factors
• Interest for utility computing– e.g. Amazon, AOL, IBM, eBay
• Interest of ISVs for Grid computing
• Service-oriented computing: moving from awareness to implementation
• From creating shared internal/enterprise utilities towards financial models to charge for shared resource
• Adoption rate and acceptance of open source software
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Market trends – Grid adoption barriers
• Worry about unmastered technology– Hiding “Grid”
• Security policies – Managing sensitive data
– Trust, security, privacy…
• Accounting in shared service environment
• Current IT culture is reluctant to sharing resources
• Lack of standards prevent interoperability
• Application re-architecturing to be Grid-enabled
• Service Level Agreements
• "Static" licensing models do not embrace Grids– Legal issues, IPR and licensing
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BE Market Entry Strategies
• Software as a Service: – Delivering Grid services or Grid-enabled applications in the
form of SaaS.
• Software as a Product: – Development of specific Grid middleware that is sold as
commercial, licensed software.
– ASPs strategy to offer Grid-enabled applications.
• Open Source Software: – Grid middleware as open source
• Value Added Services: – Provision of value-added services as systems integration and
other consulting services, etc.
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BE Market Entry Strategies
Most of the BE are pursuing a SaaS market entrance strategy.
• Existing application to be Grid-enabled
• New application and service to be developed
SaaS• Delivered over a network. The application is not located at the customer site.• Externally managed. The service provider manages the service and the customer
is unaware of the details.• One-to-many service. The provider aims at servicing many clients. The
customisation must be minimal.• Service-fee-based pricing. The fee may be based on a subscription or on
occasions on variable consumption parameters as time, number of users or transaction count.
• Contract fulfilment. Usually an agreed SLA guarantees the availability and quality of the service.
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BE Market Entry Strategies
SaaS: Software as a Service
• Zero install
• Zero management/evolution concern
• Cost split
• Pay per use
• Somebody to call
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BE Market Entry Strategies
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BE Business Model
Initial strategy Long-term strategy
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Pricing strategies
• Pricing strategies based on known usage patterns of existing users
• Pricing strategies based on an analysis of competitors and a survey of potential users
• Evaluating the cost for migrating from SaaP to SaaS and the user benefits
• Most BEs cannot be considered to have a first player advantage on the market – price skimming strategy is not suitable
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BE Deployment Strategies
• Role based
• System integrators & Solution providers– Industry & Process Knowledge => Leading role
• Application providers– Partnering with a SaaS provider of GRID technologies to
concentrate on his core competence
• Grid middleware provider– Partnering with a value added resellers
(consulting, solution provider) and application provider
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Motivation to use Grid
• Businesses will not move to GRID for technical reasons, decisions will be made according to business reasons, keeping the underlying technology as far away as possible
Need for Clear Business Benefits
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What matters for using Grid
• Technologist – Security, Scalability, Reliability,…
• End-user– Trust, User-friendliness, SLA, TCO, …
• Management– LM, Training, Costs, …
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Technology
• Grid SW used in the project
• MW: – Globus Toolkit, Unicore, GRIA, gLite, Gridway
• Portal: – Gridsphere, EngineFrame
• Data management: – OGSA-DAI, GridFTP
• Framework: – Grid Superscalar, GRB, Assist, GPE
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Examples of demonstrators that reach the market
BE01 Computational Fluid Dynamics– Uses Gria (command line)– OpenFoam + modeFrontier + Catia– http://www.beingrid.eu/be01-openfoam-conference.html
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Examples of demonstrators that reach the market
BE04 Financial Portfolio Management– Uses GRB (Grid Resource Broker) + GTv4 (or other)
– Specific financial applications
– Innova, Finnat, MPS Finance, Spaci, Università della Calabria
– http://www.beingrid.eu/be11-event-grid-finance.html
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Examples of demonstrators that reach the market
BE18 Seismic Processing and Reservoir Simulation– gLite + enginFrame portal
– Specific applications
Grid
Component
Provider
Grid
Resource
Provider
Grid
Operator User
Solution
(Service)
Provider
Access
Provider
BE18 Association (CGGVeritas, TNO, NICE, Petrosoft)
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Gridipedia
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Gridipedia structure
Public BEinGRID
website
Public BEinGRID workspace
Business Content Development Workspace
Collaboration Development Workspace
Registered users Area
Private Area
Private BE Workspaces
www.BEinGRID.eu www.gridipedia.eu
Private Area
Activity 2 Activity 1Activity 3&4
Repository
gforge.beingrid.eu
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Gridipedia
• The European Grid Marketplace– Trends and opportunities in the GRID market
– Links to players in the GRID market
• Case Studies, success stories• Business Models and Product Strategies• GRID Business Case• Components & solutions• Legal issues (IPR, Software Licensing and
contractual issues• Open for external content
www.gridipedia.eu
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Industrial Event