Student Village
Grooming Insights Unwritten rules edition
Rule 1: LBF.
L,
is for Loyalty, of which student have none.
B,
is for Bargain Bins, a lost treasure for students.
F,
is for Freebies, because who doesn’t like free stuff.
Rule 2: Things in 2’s are better.
To save money students will take combo deals and buy products that do more than one thing..
Rule 3: TV is Dead.
TV Advertising is not reaching Students… But they do notice YouTube adverts. The
most memorable: Dove & Old Spice
Rule 4: Convenience when shopping.
Rule 5: Listen to what the students have to say.