Content Curation: Your Next Social Media Marketing Idea
Guillaume DecugisCo-Founder & CEO – Scoop.it
@gdecugis
Content Curator ?
1. “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online” (Rohit Bhargava)
2. “A Web Super Hero” (Steve Rosenbaum)
Why Curation ?
The Social Web is crowded
I’m talking to
you!
I’m looking for you!
It’s hard to get heard !
It’s hard to be found !
“Brands must become media to earn relevance.”
Brian Solis
So how can you make an impact to develop your
Organization?
Try to be everywhere?
Spend hours creating relevant content to engage your
audience?
Here come the passers
The Interest Graph: where Social Discovery meets Search
Relevancy
relevantnoisy
find
discover
Search
Social Graph Interest Graph
Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
What do you already do?
• What Content do you already read? Send by email? Tweet?
What
type of
Content?
• Images, Articles, Blog Posts, Events, Videos, SlideShares…
What
Curation format?
• Pinboard Story Magazine Video Channel
Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources2
Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
2
3
Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
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3
4
Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
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3
4
5
Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
Measure your impact
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3
4
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Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
Measure your impact
Build your Community of interests
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3
4
5
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Content Curation Ethics:
Beth Kanter (@kanter)
Ashoka.orgLeading the way to an Everyone a Changemaker Worldhttp://changemaking.ashoka.org
CancerCommons.orgBringing science to the patient, and patient insights to science in Rapid Learning Communitieshttp://www.scoop.it/u/beat-cancer
ABroaderView.orgHumanitarian missions & Volunteering http://www.scoop.it/t/travel-information
The Encouraging ReportCurating good news! by Pastor Timothy Uttonhttp://news.encouragingreport.com
Beth Kanter
@kanterwww.scoop.it/u/beth-kanter
Thank you!
Guillaume DecugisCo-Founder & CEO – Scoop.it
@gdecugis