Why is workplace design becoming
important from a managerial perspective
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
(lessons form co-working)
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
Photos by Lars Turnjbork
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
Photos by Lars Turnjbork
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
1-Hierarchical (top down)
2-Analogical (based on presence)
3-Statical (based on place)
4-Individualistic (based on competition)
5-Exclusionary (based on work)
6-Mono-stylish (based on patterns)
7-Product-oriented (based on efficiency)
These pictures reveal:
Traditional XXTh Century work environments
for
Traditional XXTh Century Corporations
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
1-Community-based (bottom up)
2-Digital (based on virtuality)
3-Flexible (based on mobility)
4-Collaborative (based on sharing)
5-Inclusive (based on working+living+learning)
6-Multi-stylish (based on multiculturality)
7-Knowledge-oriented (based on effectiveness)
What kind of companies and business models
are appearing within the XXIst Century?
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
From Hierarchy to Community
Analogical to Digital
Statical to Flexible
Individualistic to Collaborative
Exclusionary to Inclusive
Mono to Multi-stylish
Product to Knowledge
Mainly through a new design of their work environments
that can provoque a shift in the way they work
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Can corporations from XXth Century adapt
to the new XXIst conditions?
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
What benefits does this new way of working
bring to the company?
TALENT ATTRACTION
WORK AND LIFE
BALANCE
INNOVATION
BRAND ENHANCEMENT
MARKET LEADERSHIP
EMPLOYEE COMMITMENT
CORPORATE
RESPONSIBILITY
INDIVIDUAL VALUE
Community
Digital
Flexible
Collaborative
Inclusive
Multi-stylish
Knowledge-
oriented
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
How are the employees of top performing companies
working on a daily basis?
SOCIALIZING CONCENTRATING
LEARNING EXCHANGING
REFRESHING
PERFORMANCE
Studies reveal Five Major Working Modes:
Office working is no longer and eight-hour schedule
tied up to our chair…
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Where in the world can corporations look for
organizations or institutions that are already and simultaneoulsy
Communal
Digital
Flexible
Collaborative
Inclusive
Multi-stylish
Knowledge-oriented
And where
their members
can better
Concentrate
Socialize
Learn
Refresh
Exchange
Co-Working Spaces!
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Co-Working Spaces not only have the characteristics of XXIst companies but are also…
Incubators
Start Ups themselves
Venture Labs
Entrepreneur meeting points
Creators of Real Estate Value
Serendipity Accelerators
Cool places!
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Corporations are learning specific issues form the co-working world:
How to stimulate creativity
reduce operating costs
reduce carbon usage
reduce useless space
increase gathering spots
increase relational nexus
increase the employee morale
increase sense of community
increase effectiveness
increase happiness
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Co-Working Spaces have other values on top of the ones mentioned:
Open Source Genetics
Transparency
Accessibility
Participation
User Control
Co-living
Outsourcing
Nomadism
Copy-leftism
Reciprocity
Anyway…
Will corporations
learn from this
values, too?
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.
Why is workplace design becoming important from a managerial perspective (lessons from co-working)
The World is Watching You!
(Thank you very much)