•
“A STUDY ON INVESTOR’S BEHAVIOR TOWARDS MUTUAL
FUND.”
Table of Contents
• COMPANY PROFILE • MUTUAL FUNDS : CONCEPT & MEANING• OBJECTIVE OF THE STUDY• RESEARCH AND METHODOLOGY• FINDING OF THE STUDY• CONCLUSION• RECOMMENDATION• BIBLIOGRAPHY
Company Profile SBI Funds Management Pvt. Ltd. is one of the leading fund houses in the country
SBI Funds Management Pvt. Ltd. is a joint venture between 'The State Bank of India' one of India's largest banking enterprises, and Société Générale Asset Management (France),
In 20 years of operation, the fund has launched 38 schemes and successfully redeemed 15 of them.
Over 4.6 million investors
MUTUAL FUNDS : CONCEPT & MEANING
Mutual fund is the pool of the money, based on the trust who invests the savings of a number of investors who shares a common financial goal.
Key CharacteristicsInvestors invest money and get the units as per the unit value
which we called as NAV (net assets value).Most suitable investment for the common man as it offers an
opportunity to invest in diversified portfolio Money is invested through mutual Indian stock as well as the foreign market.
The most common features of the mutual fund unit are low cost
MUTUAL FUNDS: TYPES
Objective of the studyTo study the investor’s knowledge and awareness about various Mutual Fund schemes present in the market.
To analyze their pattern of investment in mutual fund options
To ascertain the satisfaction of investors towards mutual fund
To know about sources from where investors get information about mutual funds.
Research MethodologyResearch Design-Exploratory+ Descriptive research design
Research Method- Survey method and secondary data studies
Data collection- Both primary and secondary data is collected. Primary data is collected by sample survey.
Secondary data is collected from miscellaneous sources Sampling Area-Investors of AgraSampling Technique-Convenience Sampling
Research MethodologySample size: Sample size is 100. Data analysis technique used
Tally marks, Mean score, Percentage method Rank method Z-test
Finding of the study• Every investor is aware about mutual funds and its schemes• Salaried class people are keener investor in mutual fund• Investor preferences as per scheme.• Open ended scheme to earn regular income and for liquidity
purpose.• Close ended to get capital appreciation by investing in these
funds.• Balanced funds are also been popular to diversify risk and
reward.
Findings… continued
• Investors need tax benefits and returns, so they invest in mutual fund.
• Mutual funds are more preferred than other investments.• Mutual funds provide more profit then any other investment.• It helps in diversification of risk and can be more rewarding.• Investor are earning high profits and increasing there
investments in mutual funds• Investor gets information through different media such as TV,
Radio, and Magazines & Journals and helps them in taking decision of what to purchase.
Conclusion Mutual funds provides attractive returns with affordable risks. Since the market is on high for the last two years investment is growing
More funds are being under mutual fund management than deposited with banks. Risk takers for getting capital appreciation should invest in growth.Investors who are in need of regular income should invest in income plans.
Mutual funds are still an urban phenomenon.
Salaried class should be motivated to purchase mutual funds for investments.
need to educate investors about various schemes and benefits by investing in mutual fund.
company should provide motive and objective of scheme in advertisements.
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