04/08/23 RIPUNJAY KUMAR 1
HAVELLS INDIA
powering lives
Havells enterprise is one of the largest Indian electrical product companies,
manufacturing products ranging from building circuit protection equipment
to industrial switchgear
04/08/23 RIPUNJAY KUMAR 2
OVERVIEW
To be a globally recognized corporation that provides best electrical & lighting solution, Delivered by best in class people.
To achieve vision through fairness, business ethics, global reach ,technological expertise, building long term relationship with all associates, customer, partners and employees
04/08/23 RIPUNJAY KUMAR 3
VALUES Customer delight
Leadership by example
Integrity and transparency
Pursuit of excellence
04/08/23 RIPUNJAY KUMAR 4
IMPLEMENTATION OF MARKETING MIX
MARKETING MIX
PRODUCTCFLSFan’s
switches
PLACELocation
Showroom
PROMOTIONAdvertisingSponsor’s
PRICECorporate
discount
PREDICTIVEANALYSISPURPOSE
PEOPLEPROCESS
POSITIONING
04/08/23 RIPUNJAY KUMAR 5
PRODUCT
Eco-Friendly CFLS Compact fluorescent lamp
Fans
Switches
SWITCHES
FANS
CFLS
04/08/23 RIPUNJAY KUMAR 6
PLACE
Owning 91 Branches/Representative office in 50 countries.
More than 10,000 “HAVELLS GALAXY” Showroom Across different countries.
Easily available product through “MARKET SPECIALIZATION”.
04/08/23 RIPUNJAY KUMAR 7
PRICE
Corporate Discounts
Pricing are Done Commensurately to the Quality
PREMIUMPRICING
PENETRATIONPRICING
04/08/23 RIPUNJAY KUMAR 8
PROMOTION
Heavy emphasis on Advertisement PRINT And ELECTRONIC
Sales promotion Through SPONSERSHIP Of Cricket events
Powering
lives
04/08/23 RIPUNJAY KUMAR 9
SPONSORS
Ultimate
AaramFANS
04/08/23 RIPUNJAY KUMAR 10
ADDITIONAL MARKETING APPROACH
Emphasis on Safety
Focus on Research & Development
Protection Against Risk of Electrocution & Risk of Fire
Customer care
04/08/23 RIPUNJAY KUMAR 11
THANKS FOR PAYING HEED
RIPUNJAY KUMAR
M.B.A I