HCI Usability HCI Usability Evaluation Portfolio Evaluation Portfolio PresentationPresentationMatthew LewisLee RichardsonGareth GerrardDaniel AshmoreRachael Stephenson
ContextContextAs a team we chose to evaluate Jet2 and Ryanair
Wide range of user experience will give us a variation of perspective for evaluation
Eye TrackingEye Tracking
Why eye tracking is appropriate for our project
It tests interface usability
Allows us to understand how information is processed
by a user, when looking at visual information.
It provides us with evidence to undertake our
evaluation.
Because our tasks were mainly search based, eye
tracking was able to provide us with very accurate
data.
The Three TasksThe Three Tasks
1. Find the telephone number of the head office /
customer service desk
2. Locating the site-map / A-Z index of website content
3. Continue the booking process up until the website
requests your personal details, to find flights from
Leeds/Bradford airport to Malaga airport on the 2nd
January 2011, and a returning flight on 8th January
2011 for a 40 year-old couple with a 15 year-old
daughter.
Reasons for choosing the Reasons for choosing the taskstasks The third task given was cognitive as it tested the
potential usability failure of Jet2.
The reason being is, it stipulates that an adult is
classed as a person over 12 (in small grey writing).
Where as Ryanair classes an adult as a person over 16.
We thought it would be a good usability check and a
possible test of the ‘Error prevention’ evaluation
criteria.
Booking a flight for someone who is classed as an adult
on one sites (Jet2) and a child on the other (Ryanair)
What did the eye tracking What did the eye tracking data show?data show? Jet 2 scores higher of the two sites with an
average total of 125.8, where as Ryanair has an
overall lower score of 94.2
Both show appalling results with the aesthetics.
Participants were not always clear on what was
happening with each performed action, when
using Ryanair.
Also contact details scored miserably for Ryanair.