HMGT 2402WINE & BEVERAGE MANAGEMENTSERVICE SALES & STORAGE
Prof. Karen GoodladSpring 2012
Class Objectives
Review of Viticulture and Oenology Review of Retail Wine Shop Assignment Service, Sales and Storage
Sales Statistics…
Wine consumption in the US has increased steadily since 1994. Partially a result of positive health benefits in the
news 1994, 1.77 gal. per capita 2007, 2.47 gal. per capita 2010, 2.54 gal. per capita 60% of wine in the US is purchased by women The Millennial generation, (turned 30 in 2007)
at 70 million strong, will push beverage trends
Wine Market CouncilFOR MORE INFO...
Core VS. Marginal
TABLE WINE VOLUME SHARE BY COLOR
COLOR 1991 1995 2008 2009
Red 17% 25% 44% 47%
White 49% 41% 42% 40%
Blush 34% 34% 14% 13%
TOTAL 100% 100% 100% 100%
In U.S. SupermarketsSource: Based on U.S. supermarket data from The Nielsen Company.
Consumption by color
The Wine We Drank in 2011Market Share by Sales
The Nielson Company, Wine Business, 11.12.11
The Wine We Drank in 2007
Chardonnay 20% market share, 23% $ share
Merlot 11% market share, 12 $$ share
Cabernet Sauvignon 10.5% market share, 14% $$ share
Pinot Grigio Pinot Noir
Trends in other varietals influenced by “wine geeks” not the mass market
“Big Three”
Source: “Big Three” Varietals the Backbone of Rising Industry, Wine Business Monthly, September 2007
Sales: Federal Laws=State Controls Control States Three Tier States
On Premise: Restaurants, Clubs, Hotels Off Premise: Wine Shops, Grocery Stores, Costco
Sales: Three Tier System
Winery/Importer Distributor
Retailer Consumer
Direct Shipment &On Line Movement…
Who Ships Where?
FOR MORE INFO...
Responsible Alcohol Sales
Check ID Recognize the signs of intoxication Decline service to those visibly intoxicated Train all FOH employees Ensure all bartenders and managers are
certified in a responsible beverage service program TiPS (Training for Intervention Procedures) NRAEF ServSafe Alcohol
Responsible Alcohol Sales, Employment On Premise 18 years:
Handle, dispense & receive payment for alcoholic beverages
Off Premise 16 years: Handle, record & receive payment for
alcoholic products with direct supervision Off Premise 18 years:
Handle, record & receive payment for alcoholic beverages
NY State Handbook for Retail
FOR MORE INFO...
Online Wine Purchases
Off Premise Wine Sales: 2011vs. 2010
FOR MORE INFO...
Sales: Sommelier
(suh-mal-'yAy), or wine steward, is a trained and knowledgeable wine professional, commonly working in fine restaurants, who specializes in all facets of wine service. The role is more specialized and informed than that of a wine waiter.
Service: Decanting
Why we Decant Aeration Bring to proper
temp Remove
sediment Season glass
Mise en Place Decanter Corkscrew Candle/Matches Coaster Waiters Side
Towel Glasses/Wine!!!
Importance of Temperature
Sparkling Wine: 41°-45° Dry Whites and Rose’s: 44°-54° Light-bodied Reds: 50°-55° Medium to Full Bodied Reds: 55°-65° Sweet Wines, Not Port: 45°-50°
Service: Wine Glass Designs
Service: Wine Bottle Designs
Storage
Why have caves always been used for wine storage? 55°F, no temperature fluctuations 75% humidity Dark No vibrations Store on side with label face up
Alternative Packaging and Sales Screw Caps Three-Liter Boxes (Bag in a Box) TetraPak Single-Serve Packages (175ml) Lighter Weight Bottles Vending Machines and Bottle Refill
Pumps Interactive Wine Service:
Clo Wine Bar and iPad Wine lists•Retail Sales Report: Single-Serve Packaging Continue Steady Growth
•Vending Machines
FOR MORE INFO...
Home Work
WEEK 4, FIRST QUIZ Type of Grapes Viticulture & Enology Tasting… Service, Sales & Storage
Review Notes Read for White Wines of France Lecture