Hochschule für Gestaltung und Kunst Zürich / Departement Design / Studiengang Visuelle Kommunikation
AboutMartina WalthertUrsina VöllmKerstin LandisAndreas Lang
Dozent/en:David SkopecMihaly VargaAlejandro Zarate
© 2005 HGKZ, Studiengang Visuelle Kommunikation
� HGKZ / DD / SVK / Informationsdesign / About
Inhalt
Text 00Text 00Text 00Text 00Text 00Text 00Text 00Text 00Text 00Text 00Text 00
HGKZ / DD / SVK / Informationsdesign / About �
The Project 05Research 06
Formal Analysis 08Moodboards 09Our magazine: About Mexico 1�Systems 14
About:Traveling 16Structure 17The grid system �0Typography �4
4 HGKZ / DD / SVK / Informationsdesign / About HGKZ / DD / SVK / Informationsdesign / About 5
Content
Infotainment is booming: „Discove-ry Channel“,„GEO“, „Galileo“, „P.M.“, „Planetopia“,„Bild der Wissenschaft“, „K1 Abenteuer Leben“, „Spektrum“, „N�4 Wis-sen“, „W wie Wissen“, „Planet Wissen“, National Geographic“ and and and. But not enough: Classical Formats like for example „Fakt“, „Der Spiegel“, „Focus“ but also newspapers satisfy their readers hunger for knowledge with a more and more enter-taining form of abstract and complex sub-jects. Already in 1994 todays Chief-Editor of the magazine „Focus“ ment: „Our graphic designers are editors.“What are the content and formal features of a good infotainment publication?How could the concept and the sketch of a innovativ, interesting and ambitious „for-mat“ look like?To find out, we take a look at the world, to specify: Latinamerica. Over the last years medias who combine knowledge with entertainment have established and get produced in mass circualtion over the whole subcontinent.Alejandro Zarate, the art-director of the mexican magazines „Quo“ and „Chilango“, will be our guest to tell us about his work and to assist the first part of our development work for the fitctious maga-zine „About:“.
Learning target
The genre of infotaiment media should be contemplated and decoded in it‘s charakte-ristic featers. These basics should be as-signable for the concrete project requests and for later professional tasks (web, corporate design etc). The focus is on the creativ development process, but the process of the production should also in-troduce. The field of creativ working will be liveliy initiated through Alejandro Za-rates contribution. The examination with the latinamerican enviroment will ensure new approaches.
The project
Process
First the field of infotainment will be analysed to derive the elementary require-ments. Followed by the identification of the areas of operation such as brand, layout, typography, photography, graphic design and the worksharing through the working team. The aim is to develope a prototype of the magazine „About:“. The first part of the course will be in english.
HGKZ / DD / SVK / Informationsdesign / About 6 HGKZ / DD / SVK / Informationsdesign / About 7
Research
An analytical comparison between aninfotainment and a completely different magazine
ZEIT WISSENInfotainment magazine about the following four categories: life, science, health and technics
What is the audience?
General, no specific age, interest in a general knowledge
What visual language is appealing the au-dience?
clear structured layout, easy to read ty-pography, a steady and clean appearance
Structure of content?
Four main categories, divided into smal-ler articles starting with a portal-like page followed by the bigger features. Each starts with a large bleeding picture fol-lowed by mixed pages (text/pictures).
SPEXEntertainment magazine about pop culture. Content: music, fashion and style
young trendy people (age �0-40), interes-ted in popular music
experimental, up-to-date, touching the zeitgeist, pretty illustrations through the whole magazine
Main features about artists with inserts about different topics around pop culture…All the articles start with a picture. All content isn‘t on the bleed.
Impression regarding the layout (connota-tion, order...)?
Classical layout, neutral, constant, at-tention on the title stories
Quality of production (printing, pa-per...)?
cover: ~1�5g/m�, with glossy lacquercontent: double-coated, glossy, ~90g/m�
Fractions of advertisments (sizes, percen-tage...)
14 out of 1�� pages (11.5%)
Classic layout with some fancy titles, all artist features are equally treated, illustrations lighten up the total impres-sion
cover: ~1�5g/m�, with glossy lacquercontent: single-coated, glossy, ~70g/m�
16 out of 116 pages (1�.8%)
HGKZ / DD / SVK / Informationsdesign / About 8 9
Formal Analysis ZEIT WISSEN
Grid- and Layout systems
base grid for text and images 9 columns
standard text � columns wide
Typefaces and typographic Codes geometric grotesk, capitals - small headlines: 11pt - big headlines: size �0pt - author, photographer: size 6pt - pagina: 11pt
Renaissance antiqua, in different styles (roman, bold, italic) - leadtext: 11pt, bold - main text: 9pt, roman line spacing ~10,5pt
Amount of Text - number of words: ~50’400 - number of characters: ~�00’000
Ratio in percentage text: ~50%images: ~�0%illustrations: ~7.5%white space: ~�.5%ads: ~10%
Picture formats standard sizes: - small size: � columns width - medium size: 6 columns width - large size: 9 columns width
a lot are on the bleed
different size images fit in grid
Graphical Codes
- triangular arrows in front of the cate-gorie titles- characteristic main title type- a lot of pictures on the bleed- panels for statistics and info-graphics
Types of Layouts (Templates)
- table of content (�x� columns)- portal pages at the beginning of the ca-tegories- standard feature layout (�x� columns)- product pages layout (� columns special)
HGKZ / DD / SVK / Informationsdesign / About
Moodboard
with Typography
10 HGKZ / DD / SVK / Informationsdesign / About 11HGKZ / DD / SVK / Informationsdesign / About
with photography with illustration
1� HGKZ / DD / SVK / Informationsdesign / About 1�HGKZ / DD / SVK / Informationsdesign / About
14 HGKZ / DD / SVK / Informationsdesign / About 15HGKZ / DD / SVK / Informationsdesign / About
Systems
Finding a system in the travel context to generate our layout-system:
Rhein
Rhein
RB38
RB 38
RB 38
RB 24
RB 24 RB 26RB 48
RB 26, 48
RB 38
RB 25
RB 24,26, 48
RB 24, 26, 48
RB 27, 38RB 27
RB 27RE 8
RE 7
RE 7
RE 1, 9
RE 1, 9
RE 8
RE 5
RE 5RE 12, 22
RE 9
RE 7
RE 5,12, 22
RE 5, 12, 22
RE 12RE 22
RE 1, 8, 9
RE 1, 5
RE 1RE 5
RE 5RE 7
RE 1
RB 48
RB 48
RB 48RE 7
RE 7
RE 8RB 27
RB 27
RE 8
RE 8
RE 9
RB 25
Neuss Neuss Düsseldorf
DüsseldorfNeuss
15
6
12
5
S 11
S 11
S 11
(S 13)(S 13)S 12S 12
S 12
S 11
7
9
19 13
S 12
12
6 1715
S 11S 6
318
16
S11
S 11
4
WuppertalDüsseldorf
S 6
S 6
S 12, 13
S 13
S 13
8
5
Konzeption / Gestaltung // Vertrieb
Felderstr. 106 51 371 LeverkusenFon: 0214 / 24 55 8 Fax: 24 28 4
S13
S 6
Mönchengladbach
RB 25
RB 25
1813
126
1
87
9
43
5
16
18
3
12 161715
6
5
34
17
17
89
1
9
13
16
16
16
18
18
7
13
13
54
3
9
4
3
11
9
15
19
17
6
1917
43
43
S13nurHVZ
15
18
13
12
5
1819
156 12
171918
19
17
13
13
8
7
S 12
1
1 9
AachenDüren
MarienheideGummersbach
SchienennetzKöln
S13
RE 12, 22RB 24, 26, 38
87
Weinsbergstr. /Gürtel
Nußbaumerstr.
Subbelrather Str. /Gürtel
Liebigstr.
Gutenberg-str.
Leyendecker-str.
Friesenplatz
Oskar-Jäger-Str. /Gürtel Hans-Böckler-Platz /
Bf West
K-Müngersdorf /Technologiepark
Körnerstr.
Piusstr.
Venloer Str. /Gürtel
K-Ehrenfeld
Bonn-BeuelLinz
Au (Sieg)Siegburg
BonnBad GodesbergBonnBonnEuskirchen
Rösrath-Stümpen
Rösrath
Hoffnungsthal
Kalk
Kapel
le
Fuldae
r Str.
Höhenber
gFra
nkfurte
r Str.
Kalke
r Friedhof
Mer
heim
Flehbac
hstr.
Brück
Mau
spfa
d
Lusthei
de
Refra
th
Kippek
ause
n
Franke
nfors
t
Neuen
weg
Kölner
Str.
ImHoppen
kam
p
Autobah
n
Stein
weg
Porzer
Str.
Rath-H
eum
ar
Röttgen
sweg
Deutzer Freiheit
Suevenstr.
K-Lövenich
Frechen-Königsdorf
Horrem
KalkPost
KTrimbornstr.
Vingst
Eifelplatz
Herthastr.
Gottesweg
Kalscheurer Weg
Zollstockgürtel
ZollstockSüdfriedhof
Schönhauser Str.
BayenthalgürtelChlodwig-
platz
Godorf
Wesseling Nord
Wesseling
Wesseling Süd
Spich
Troisdorf
Pohligstr.Rodenkirchen
Siegstr.
Michaelshoven
Ostheim
Ebertplatz
Zoo / Flora
Lohsestr.
Florastr.
Neusser Str. /Gürtel
Mollwitzstr.
Scheibenstr.
GeestemünderStr.
Fordwerke Süd
Fordwerke Mitte
MerkenichMitte
Fordwerke Nord
HerforderStr. Altonaer
Platz
Chorweiler
Heimersdorf
K-Chorweiler
K-Blumenberg
K-Chorweiler Nord
K-Worringen
Dormagen Bayerwerk
Dormagen
K Volkhovener Weg
K Geldernstr. /Parkgürtel
BreslauerPlatz / Hbf
Merkenich
Niehl
Lenau-platz
Takuplatz
Margaretastr.
Rektor-Klein-Str.
Ossendorf
Äußere Kanalstr.
Pulheim
Wolffsohnstr.
Westfriedhof
Reichensperger-platz
Kinderkrankenhaus
LongericherStr.
Bocklemünd
Akazienweg
AmsterdamerStr. / Gürtel
Nesselrodestr.
K-Nippes
EscherStr.
K-Longerich
MengenichOllenhauerring
Schaffrathsgasse
NiehlSebastianstr.
Boltenstern-str.
Wilhelm-Sollmann-Str.
Meerfeld-str.
Iltisstr.
Keupstr.
Von-Sparr-Str.
Opladen
K-Stammheim
Bayerwerk
LEV Mitte
LEV-Rheindorf
LEV-Schlebusch
LEV-Küppersteg
LongerichFriedhof
Slabystr.
Schlebusch
K-Buchforst
Waldecker Str.
Buchheim Frankfurter Str.
WichheimerStr.
KoelnmesseOsthallen
HolweideVischeringstr.
Stegerwald-siedlung
Grünstr.
BuchheimHerler Str.
K-Holweide
MülheimWiener Platz
BergischGladbach
MülheimBerliner Str.
Deutz-Kalker
Bad
Thielenbruch
Maria-Himmelfahrt-
Str.
Neufe
lder
Str.
Dellbrü
ckMau
spfa
d
Dellb
rück
Haupts
tr.
Duckterath
K-Dellbrück
Christophstr. /Mediapark
Severinstr.
Severinsbrücke
Barbarossaplatz
Eifelstr.
Sülzburgstr.
Sülzgürtel
Heinrich-Lübke-Ufer
Sürth
Ulre-pforte Ubierring
Heumarkt
Appellhofplatz
Bensberg
Königsforst
Mauritiuskirche
ZülpicherPlatz
Weißhausstr.
Arnulfstr.
Eifelwall
Klettenbergpark
Efferen
Kiebitzweg
Weyertal
Gleueler Str. /Gürtel
Mommsen-str.
Stüttgenhof
Marsdorf
HausVorst
FrechenBahnhof
Frech
enKirc
he
Frech
enRat
haus
Mühle
ngasse
Dürener Str. /Gürtel
Wüllner-str.
Zülpicher Str. /Gürtel
Universitäts-str.
Melaten Moltke-str.
Maar-weg
Eupener
Str.
Alter M
ilitä
rring
Rheinen
ergie
-
Stadio
n
Mohnweg
Bahnst
r.
Wei
denZen
trum
Junke
rsdorf
Frechen-Benzelrath
Brühl-Vochem
Brühl Nord
Brühl Mitte
Brahmsstr.Cla
renbac
hstift
Kierberg
Rudolf-platz
KWest
BerrenratherStr. / Gürtel
Hürth-Hermülheim
Fischenich
EuskirchenerStr.
SülzHermeskeiler Platz
Aachener Str. /Gürtel
WeidenSchulstr.
UniversitätLindenburg(Universitätskliniken)
Brühl
KölnHbKölnHbf
Neumarkt
KMesse /Deutz
KMesse /Deutz
K Hansaring
Hürth-Kalscheuren
Bf Deutz /Messe
Poststr.
K-Mülheim
Bf Deutz /Kölnarena
Am Emberg
Leuchterstr.
Odenthaler Str.
Im Weidenbruch
Dom /Hbf
Porz Markt
Drehbrücke
Poller Kirchweg
Raiffeisenstr.
Poll Salmstr.
Baumschulenweg
Kölner Str.Westhoven
Berliner Str.
Rosenhügel
Zündorf
Porz-Wahn
Porz
KFrankfurter Str.
Gilgaustr.EnsenKloster
Porz Steinstr.
KSteinstr.
Köln / BonnFlughafen
KAirport -Businesspark
Dasselstr. /Bf Süd K Süd
Die schlaue Nummerzu Fahrplan und Tarif:
(0 180 3) 50 40 30
Internet:[9 ct/min Telekom-Festnetz]
www.kvb-koeln.de
Information
Verkehrsverbund Rhein-Sieg GmbH
RBRE
Stand: 12-Dez-2004
S-Bahn
RegionalExpressRegionalBahn
P+R-Platz
StadtgrenzeStadtgebiet
" nur zur Linie 12
" nur zur 1, 7 u. 9
stufenfreier Zugang
DB - Fernverkehr
Stadtbahn
Partner im
Transport network sys-tem
Different timetables
Fly Ticket
Map with coordinate system
16 HGKZ / DD / SVK / Informationsdesign / About 17HGKZ / DD / SVK / Informationsdesign / About
About: TravellingA magazine made on the road for in-dependent travellers.
Trough our magazine we want to express the feeling of being on the road, the spon-tanity and the independen-cy. Sharing the personal ex-perience of travellers and their discoveries of hid-den places off the tourist tracks is our highest goal.
The language of our maga-zine is english, because it‘s sold internationally at backpackers places, se-lected travel agencies, se-lected bookshops and cafés.
Editorial concept:
Every issue is dedicated to one single country.
All contributions are sent in by people travelling or living in the issue‘s coun-try.
The quality standart is de-fined by the first issue. The sent in material will be analysed by the editors. The author will get paid a litt-le amount, whicht can cover some of his or her travel expenses.
Structure
Every issue includes 10 categories, which are:
Welcome to: a impression of the country expressed trough photography, illustration or found things on the road
Postcards: feedback from our readers
The red dot:focus on one city or region of the country
Behind the souvenirs:background stories, history or political actualities
Been there, done that:travel experiences from on the road, hidden places no lo-nely planet traveler has ever been before
Smogfree:articles from places where you can enjoy untouched nature
People do things:cultural background
Pleased to meet you:interesting people travellers met on their way
Golden shot:the best photography sent in from this country
Looking foreward:a preview to the next issue
18 HGKZ / DD / SVK / Informationsdesign / About 19HGKZ / DD / SVK / Informationsdesign / About
Portal page
article page with registry bar
On the left page of the table of content there‘s the map of the issue‘s country. On the right the main categories are lis-ted in a registry system. The articles‘s titles are placed in its category together with the coordinates where the article takes place.On the map you can also see this area fra-med in a box. The registry system guides through the
whole magazine in form of a red bar on the edge of every right page.This system is according to traveller guides and dictionnary‘s orientation sys-
tem.Every main category starts with a portal page on which you get detailled informa-tions about the included articles.
Table of contents
Sent:14.06.200513:12:43
mayas, manzanas, maravillassent:15:00:3508.07.2005
huevadassent:09:12:4513.07.2005
un pesisent:sent: 09:12:4514.07.2005
un pesito, por favor.sent:09:12:4516.07.2005
doggies everywhe-re...sent:23:65:2116.07.2005
huevadassent:09:12:4509.07.2005
un pesito, por favor.sent:09:12:45
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everywhe-re...sent:15:07:2115.06.2005
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Been There, Done That
�0 HGKZ / DD / SVK / Informationsdesign / About �1HGKZ / DD / SVK / Informationsdesign / About
�� HGKZ / DD / SVK / Informationsdesign / About ��HGKZ / DD / SVK / Informationsdesign / About
�4 HGKZ / DD / SVK / Informationsdesign / About �5HGKZ / DD / SVK / Informationsdesign / About
The Red Dot
Typography Our articles are all sent in by travellers on different mediums. This fact is an ex-pression of the dynamic of how you communi-cate when you‘re on the road. So we wanted to transmit this feeling to our readers by indicating the origin of the text. Every me-dium has it‘s own specific features.
article sent in by fax
>>> There’s every chan-ce your two competi-tors will wish they’d placed this advertise-ment, not you. While your customers will have probably forgot-ten that your competi-tor even exist. Which brings us, by a some-what of any circuitous route, to another small point, but one‘s which we do feel should be raised. As a marketer, you probably don’t even believe in body copies. Let alone long body co-pys. The body yourself. While your customers will have forgotten. <<<
article sent in by email
Manaca _ al _ Liano _ Grande.jpg
The Red Dot
The Red Dot
DSC00981.JPG DSC00982.JPG DSC00983.JPG DSC00984.JPG
DSC00990.JPGDSC00989.JPGDSC00986.JPGDSC00985.JPG
DSC00991.JPG DSC00992.JPG DSC00993.JPG DSC00994.JPG
DSC00998.JPGDSC00997.JPGDSC00996.JPGDSC00995.JPG
The Red Dot
�6 HGKZ / DD / SVK / Informationsdesign / About �7HGKZ / DD / SVK / Informationsdesign / About
People Do Things
People Do Things
article sent in by airmailarticle sent in by SMS
mayas, manzanas, maravillassent:15:00:3514.06.2005
doggies everywhe-
un pesito, por favor.sent:09:12:4517.06.2005
huevadassent:09:12:4518.06.2005
un pesito, por favor.sent:09:12:4520.06.2005
un pesito, por favor.sent:09:12:4517.06.2005
doggies everywhe-re...sent:23:65:2125.06.2005
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huevadassent:09:12:4514.06.2005::::::::::::::::::::::::::::
un pesito, por favor.
sent:09:12:4517.06.2005::::::::::::::::::::::::::::
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mayas, manzanas, maravillassent:15:00:3504.07.2005
un pesito, por favor.sent:09:12:4510.07.2005
huevadas blablasent:09:12:4511.07.2005
un pesito, por favor.sent:
un pesito, por favor.sent:09:12:4513.07.2005
doggies everywhe-re...sent:23:65:21
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un pesito, por favor.sent:09:12:4509.07.2005
everywhe-re...sent:23:65:2112.07.2005
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huevadashuevadassent:
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Been There, Done That
Sent:
14.06.2005
13:12:43
Sent:
14.06.2005
13:12:43
Been There, Done That
�8 HGKZ / DD / SVK / Informationsdesign / About �9HGKZ / DD / SVK / Informationsdesign / About
Article sent in by SMS:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
.,;?!+*%&/()=$><
For articles sent in by airmail we used a selfmade handwritten font:
The font size and the baseline grid varies on every article, depending on how many columns are used.
Berling Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
.,;üäö?!+“*ç%&/()=£$><
Where the typography doesn‘t result out of the medium we used Rockwell Bold.
Rockwell Bold:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
.,;üäö?!+“*ç%&/()=£$><
Fonts
Body text and pagina
� examples of fonts we used according to the medium an article reached us:
Article sent in by email:
courier new regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
.,;üäö?!+“*ç%&/()=£$><
Headlines and text decoration