Multimedia home shopping continues to grow
Company Profile
2 Company Profile
Home Shopping Europe: The Company at a Glance
Established in 1995 as HOT – the Shopping Channel (Joint Venture by Pro7 and
Quelle); today: multimedia home shopping company with five shopping channels, online
shop and mobile shopping devices
1995 – 2012
0800
29 888 88
More than 2,600 employees:
More than 700 employees in Germany, Italy and Russia
+ 1,910 service providers (Call Centers, Logistics)
Reception: in almost every household in Germany, Austria and Switzerland via satellite,
cable, DVB-T, IP-TV and Hbb-TV; range within Italy and Russia is under development (in
Italy: already around 70 %)
Revenue 2011: 470 million Euros (+ 7 %)
Free customer service: 24 / 7/ 365 through all contact media
High-performance, reliable and fast logistics
3 Unternehmenspräsentation
International Shopping Channel Family
4 HSE24 Company Profile
Continuous growth
HSE24 Netsales 2007 - 2011 in Euro m
Company Profile 4 * Compound annual growth rate (CAGR), Home Shopping Europe GmbH, 2007 - 2011
5 Company Profile
The Teleshopping market is growing:
new media supplement the sales channels
• Teleshopping sector growing at an
average of 7 %
• Revenues: € 1.5 billion in 2011
€ 2 billion in 2016
• Doubling of on-line sales to € 600
million in 2016
• Additional growth through new media
sales channels
• Linear programme and ordering by
telephone will still be used on a priority
basis
Source: Goldmedia Study „Future of Teleshopping“, 2011
6 HSE24 Company Profile
Teleshopping: the 3rd pillar of the German TV market
• Teleshopping:
A major player in the German TV market
The third pillar in the TV scene alongside public
service and private TV broadcasters
2010 revenues around € 1.36 billion – still
bigger than the Pay TV market
One out of ten Germans buys products through
teleshopping
TV shopping as an important economic factor:
successful business case with 6,600 jobs and
stable growth of revenues
• HSE24 - No 7 among the largest private
broadcasters
Company Profile 6
*Estimate on the basis of the figures for the previous year. 2010 values not yet
available. Sources: VPRT, ALM, ZAW, ARD, ZDF, KEF and VPRT projections
Sources: Goldmedia Study „Teleshopping in Germany“, 2008; Horizont dated 30.09.2010: “The 20
largest TV stations in Germany“, Goldmedia Study „Future of Teleshopping“, 2011, VPRT sales
projections 2011
7 Unternehmenspräsentation
European teleshopping industry is growing
Turnover in key markets will increase from around EUR 4 billion in 2011 to over
EUR 5 billion by 2017
There are 68 teleshopping channels and around 14,000 jobs in core European
markets
Germany is the largest market; the second-largest European teleshopping
market is Great Britain, but the market saturation is already making itself felt;
the Italian market offers the greatest growth potential; France is a relatively
more static and smaller market
Above-average customer acceptance of new media
Source: Goldmedia Studies 2012, published on the Electronic Home Shopping Conference in
Berlin, http://www.e-homeshopping.org/home
2011 2012 2013 2014 2015 2016 2017
€ 3.8 bn
€ 5.3 bn
€ 1.4 bn € 1.7 bn
€ 0.4 bn € 0.9 bn
€ 1.7 bn
€ 2.4 bn
€ 0.23 bn
€ 0.26 bn
HSE24 wherever you are: Smartshopping 2012
9
HSE24 is the address for modern home shopping
Cross-Promotion
• the first home shopping company with an international teleshopping channel family and
systematically networked sales platforms
Umbrella brand HSE24
Interactive
and mobile TV Online Print
Live-Streaming,
Video-on-Demand
Customer Magazine,
Newsletter
HSE24 in GER,
AUT, SUI, ITA
Company Profile
10 Company Profile
Business Case
• Products: attractive and in great demand
• Entertaining and emotional: on TV and online, via mobile, tablet,
video on demand and Hbb-TV
• International Shopping Channel Family: five TV channels, 24
hours/365 days
HSE24, HSE24 EXTRA, HSE24 TREND, HSE24 Italy and
Shopping Live in Russia
• Precision: commitment and performance
How it works:
• Salestainment: generating purchase demand live
• Sales: oriented to demand and stock available
• Customer dialog: active information and communication 24/365
• Excellent service
Programme/
Sales
11 Company Profile
Teleshopping ist a complex business model
Purchasing/
Planning Distribution Service Production Logistics
Supplier Shopping Channel Customer
Product
Expert Guest
Show
Marketing
Sales
Price
Brands
Quality
Assurance
Availability
Internet
DVB-T
Satellite
Cable
Studios
Technical
Systems
Returns
Management
Warehousing
Delivery
Service
CRM
hse24.de
Call Centers
Company Profile 12
HSE24 Produces Programmes for All Age Groups
Sexes Age structure
*An active customer is a person who has placed at least one order in the last 12 months.
Average:
57 years
Source: Home Shopping Europe GmbH, Jan. – Dec. 2011
• About 8 million people have already purchased at HSE24, which is over 10% of all German citizens
over the age of 18.
• 1.4 million active* customers in Germany, Austria and Switzerland
• Mainly women, average age 57, married, living in two-person households
13 Company Profile
HSE24 – Growth Potential Today and in the Future
• Core target group: women 40-69 years
• An affluent target group with a substantial
potential representing 42% of the overall
population*
• The average age within the population is
continuing to increase
• The group of silver or best agers commands
significant financial means
• The plus-50 group is becoming the most
revelant group of viewers
Sources: *,** Statistisches Bundesamt, 2011
Age Structure 2010
in Germany
Men Women
**
thousand thousand
14 Company Profile
HSE24: Purchasing & Planning
Purchasing/
Planning Distribution Service Production
Programme/
Sales Logistics
Supplier Shopping Channel Customer
Product
Expert Guest
Show
Marketing
Sales
Price
Brands
Quality
Assurance
Availability
Internet
DVB-T
Satellite
Cable
Studios
Technical
Systems
Returns
Management
Warehousing
Delivery
Service
CRM
hse24.de
Call Centers
The Ideal Teleshopping Product
stand for innovation
are suitable for TV
have features requiring explanation
are exclusive
15 Company Profile
offer the customer suprising solutions
are appropriate for the target group
are suitable for mailing
come in the price range from approx 20 -
1,000 Euro
Products particularly suitable for sale by HSE24
• 20,000 different
products a year
• More than 50% of all
products are on air for
the first time
Fashion, Jewellery, and Cosmetics designed for our customers
16 Company Profile
Assortment Shares by Product Groups in D/AU/CH (floor sales)
Source: Home Shopping Europe GmbH, Jan. – Dec. 2011
17 Company Profile
Brand Strategy with Star Quality
18 Company Profile
Strong Brands at HSE24
19 Company Profile
HSE24: Programme & Sales
Distribution Service Production Logistics
Supplier Shopping Channel Customer
Availability
Internet
DVB-T
Satellite
Cable
Studios
Technical
Systems
Returns
Management
Warehousing
Delivery
Service
CRM
hse24.de
Call Centers
Programme/
Sales
Expert Guest
Show
Marketing
Sales
Purchasing/
Planning
Product
Price
Brands
Quality
Assurance
20 Company Profile
On Air Mask – Clear and Informative
Insert and show logo
HSE24 service- and order hot line
HSE24 Shop URL
Station logo
Programme info bar
Product info graphic with
name, short description,
order number and price
of article
21 Company Profile
Expert Guest in Sales Show
• Supplier delegates an expert to the show for his product
• Product expert and presenter form an ideal selling team
• Entertaining presentation of technical knowledge – with competent advice and expertise
• Expert guest advises customers during and after the show: live, on the phone or chat
22 Company Profile
Call-In
TV
Live
Streaming
Video on
Demand
Newsletter
Chat
Online Counseling by
Experts
Call Center
Customer Data
Customer Info
Counseling TV-Show
Crawls
Teletext
Mailings
Customer-
Magazine
TV-Mail
Clubs
Lottery
Direct Marketing
Order
Processing
Customer
Requests
Customer
Feedback
Ads
Radiospots
Imagespots
Show-Adver-
tisement
Classic Advertisement
Meet & Greet
Cross Media for Excellent Customer Management
23 Company Profile
Production
Distribution Service Programme/
Sales Logistics
Supplier Shopping Channel Customer
Expert Guest
Show
Marketing
Sales
Availability
Internet
DVB-T
Satellite
Cable
Returns
Management
Warehousing
Delivery
Service
CRM
hse24.de
Call Centers
Purchasing/
Planning
Product
Price
Brands
Quality
Assurance
Production
Studios
Technical
Systems
24 Company Profile
TV Production on the Spot, from One Source
Ismaning
• 3 studios with an overall area over 1,000 m2
• 1 outdoor set for flexible production of all formats
• 8 cameras in remote operation by joystick and
three manned cameras
• 3 command centres with digital video consoles
• Production server with approx 17 TB memory for programme feeds, images and
product packshot recordings with more than 40,000 video clips
• Video server with approx 1,800 hours recording capacity for broadcasting
• Digital copy generator network for on-air product screens
• 3 online editing workstations for cutting trailers and playout editing
25 Company Profile
Distribution
Service Programme/
Sales Logistics
Supplier Shopping Channel Customer
Expert Guest
Show
Marketing
Sales
Availability
Returns
Management
Warehousing
Delivery
Service
CRM
hse24.de
Call Centers
Purchasing/
Planning
Product
Price
Brands
Quality
Assurance
Production
Studios
Technical
Systems
Distribution
Internet
DVB-T
Satellite
Cable
26 26
Smartshopping multi-channel store:
The right offer at any time and anywhere
Company Profile
27 27
27
• „Live now on TV”: the current programme of the family of channels at a glance.
• “TV-Programme”: overview of all products, product information and programmes
for the selected day – For the next/last 7 days.
• Via Push News the customer can set a reminder for his/her favourite programme.
Highlights of the app
Company Profile
28 28
• Initial view for all product specials
• Order confirmation
• Current programmes for the next/last 7 days
• Livestream
• Article number search
Highlights of the app
Company Profile
29
• The Teleshopping shopping experience: your purchase request is executed directly via the
remote control without a media break
• Availability of HSE24, HSE24 Extra and HSE24 Trend.
• Channel switching with a preview function and split screen.
• Top offers from every station at a glance.
• All product descriptions, product and show videos on demand.
HbbTV – Highlights
Company Profile
30 Company Profile
Service
Distribution Production Programme/
Sales Logistics
Supplier Shopping Channel Customer
Expert Guest
Show
Marketing
Sales
Internet
DVB-T
Satellite
Cable
Studios
Technical
Systems
Returns
Management
Warehousing
Delivery
Service
Purchasing/
Planning
Product
Price
Brands
Quality
Assurance
Service
Availability
CRM
hse24.de
Call Centers
31 Company Profile
HSE24: The Customer is King
• 10 million parcels shipped in 2011 • 13.8 million calls in 2011
Calls received in D/AU/CH (daily) Parcels shipped in D/AU/CH (every weekday)
2011 2011
Source: Home Shopping Europe GmbH, Jan. – Dec. 2011
32
Always available in country-specific Call Centers
Moscow
Company Profile
33 Company Profile
HSE24: Logistics
Distribution Service Production Programme/
Sales
Supplier Shopping Channel Customer
Expert Guest
Show
Marketing
Sales
Availability
Internet
DVB-T
Satellite
Cable
Studios
Technical
Systems
CRM
hse24.de
Call Centers
Purchasing/
Planning
Product
Price
Brands
Quality
Assurance
Logistics
Returns
Management
Warehousing
Delivery
Service
34 Company Profile
Logistic Processes Fulfilling Demanding Targets
Logistic Strengths of HSE24
Success Parameters
Customer Expectations
Service Quality Low
Costs
Reliability in Supply
Returns Management
Flexibility in Supply
Quality Assurance
Delivery Times
Supply Features
Scalability IT-Systems Transparency Innovation Reliability Consignments
tailored
to Teleshopping
Home Shopping Europe GmbH
Corporate Communications
Münchener Straße 101 h
85737 Ismaning
Tel. 089 – 9 60 60 308
E-Mail: [email protected]
www.hse24.net
35 Unternehmenspräsentation