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Top 25 Markets & All OtherRevPAR % Chg.Twelve Month Moving Average – 1989 to June 2014
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014-20
-16
-12
-8
-4
0
4
8
12
16
Top 25 Mkts.All Other Oct 09
-19.2%
Mar 0612.4%
June 02-16.3%
Oct ‘91-3.9%
May 1110.0%
Feb 069.6%
Jan 017.7%
7.0%
PresentationWin, lose, or draw: Grading the top 25 markets performance
2008 2009 2010 2011 2012 2013$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
0.600.43
0.51
1.04 1.280.95
Price/RoomCost/Room
Price vs. Cost2013 Hotel Development Index
PresentationDevelopment in transition: Where to build
STR Global 2014 www.strglobal.com
Turning Tides
RevPAR 2013
PresentationAround the globe in 30 minutes
Global Chain Scales
11%
3% 9%
12%
7%10%
48%
LuxuryUpper UpUpscaleUpper MidMidscaleEconomyIndependent
July 2014 – Share of Existing Rooms
PresentationChain Scales 101
ADR Growth Drives RevPAR Growth
2014Forecast
2015Forecast
Occupancy 1.0% -0.5%
ADR 4.3% 6.3%
RevPAR 5.3% 5.8%
Boutique ForecastPercent Change2014P and 2015P
PresentationAre niche segments really niches?
United States Hotel Demand Growth vs. GDP Growth1989-2014 Q1, Quarterly % Chg
1989 Q11989 Q21989 Q31989 Q41990 Q11990 Q21990 Q31990 Q41991 Q11991 Q21991 Q31991 Q41992 Q11992 Q21992 Q31992 Q41993 Q11993 Q21993 Q31993 Q41994 Q11994 Q21994 Q31994 Q41995 Q11995 Q21995 Q31995 Q41996 Q11996 Q21996 Q31996 Q41997 Q11997 Q21997 Q31997 Q41998 Q11998 Q21998 Q31998 Q41999 Q11999 Q21999 Q31999 Q42000 Q12000 Q22000 Q32000 Q42001 Q12001 Q22001 Q32001 Q42002 Q12002 Q22002 Q32002 Q42003 Q12003 Q22003 Q32003 Q42004 Q12004 Q22004 Q32004 Q42005 Q12005 Q22005 Q32005 Q42006 Q12006 Q22006 Q32006 Q42007 Q12007 Q22007 Q32007 Q42008 Q12008 Q22008 Q32008 Q42009 Q12009 Q22009 Q32009 Q42010 Q12010 Q22010 Q32010 Q42011 Q12011 Q22011 Q32011 Q42012 Q12012 Q22012 Q32012 Q42013 Q12013 Q22013 Q32013 Q42014 Q1-10.0
-8.0
-6.0
-4.0
-2.0
0.0
2.0
4.0
6.0
8.0
10.0 GDP % Chg Demand % Chg r = .75
Note: Percentage change is current quarter vs. same quarter last year (GDP in 2009 dollars) Source: BEA
PresentationAction and reaction: Insights into economic activity and hotel performance
Selecting Destinations
Convention center website
Hotel rating/user review site
Destination websites
Colleague recommendations
Hotel chain/conference hotel site
Reputation/image of location
Attendee feedback
Past experience
40% 50% 60% 70% 80% 90% 100%
44%
53%
59%
66%
66%
81%
84%
92%
Top “Very Important” When Considering A Meeting Site
Hotel influence?
PresentationThe voice of the meeting planner
The Chinese Guest Still to Come…
PresentationThe state of the industry: High-flying performance
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