HOUSE OF QUALITY
Dr. Yoji Akao, who originally developed QFD in Japan in 1966
BUILDING HOUSE OF QUALITYList Customer Requirements (What’s)List Technical Descriptors (How’s)Develop Relationship (What’s & How’s)Develop Interrelationship (How’s)Competitive AssessmentsPrioritize Customer RequirementsPrioritize Technical Descriptors
QUALITY FUNCTION DEPLOYMENT(QFD)
Translates the “voice of the customer” into technical design requirements
Displays requirements in matrix diagramsFirst matrix called “house of quality”Series of connected houses
House of Quality
Trade-off matrix
Design characteristics
Customer requirements
Target values
Relationship matrix Competitive assessment
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HP Pavilion dv6t Quad vs. Dell XPS 15
HP VS DELLHP Pavilion dv6t Quad
Edition Dell XPS 15
Price Rs 68000 Rs 79000Screen 15.6” Full HD, anti-glare 15.6” Full HD, glossy
Processor Intel Core i7-2670QM Quad-Core
Intel Core i7-2670QM Quad-Core
RAM 8GB 8GBStorage 1TB 5400RPM 1TB 5400RPM
Graphics AMD Radeon HD 7690M 2GB
Nvidia GeForce GT 540M 2GB
Battery 6-cell 6-cellOptical Drive Blu-ray reader Blu-ray readerWebcam Yes YesWeight 5.78 pounds 5.96 poundsThickness 1.23~1.39 inches 1.3~1.5 inchesWarranty 1-year 1-year
HOUSE OF QUALITYCUSTOMER REQUIREMENT W COMPETITIVE ASSESSMENT
1 2 3 4 5
PROCESSER 5 Hp D
RAM 5 Hp D
GRAPHIC CARD 5 D Hp
DISPLAY 5 Hp D
WEIGHT 5 D Hp
STORAGE 5 HP D
COST 5 D Hp
CONCLUSION
HP has to focus on attribute like screen, cost .DELL XPS has to focus on Attribute like Graphic card and cost .
SONY PSP GO VS DSI XLDSi XL PSP Go
Size Two 4.3″ Screen(1) One 3.8″ ScreenWeight 11 oz (314 grams) 5.6 oz (158 grams)(1)
Game compatibility All recent DS games plus online DSi Store(1)
Only downloads from Playstation Store
Multimedia capabilities
Images, Some audio, but no Mp3 or video
Multiple image, audio, and video formats(1)
Storage 256MB internal flashDS cartridges for games (1)32GB expandable
16 GB internal flashNo UMD drive for games32GB expandable (1)
Price Rs 10200(1) Rs 12400
HOUSE OF QUALITYCUSTOMER REQUIREMENT W COMPETITIVE ASSESSMENT
1 2 3 4 5
SIZE 5 XL PSP
WEIGHT 5 XL PSP
GAME COMPACTIBILITY 5 PSP XL
MULTIMEDIA CAPABILITIES 5 PSP XL
STORAGE 5 XL PSP
COST 5 PSP XL
CONCLUSION
PSP go has to focus on attribute like screen , game compatibility , storage and cost .DSL XL has to focus on Attribute like Multimedia capabilities and Weight.