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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Welcome to…”How Any Local Business Can Be One Page One of Google And
Make Your Phone Ring With Customers, Clients Or Patients…For Less Than
$100.00 a Year”
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Why Learn This• Your business has a message, and a voice.• How many ways are you sharing that?• Our business’s depend on our continued
conversations with HERD= clients, customers or patients, if not us…someone else in our niche will.
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Every Business Has Herd(s) of people
• Clients• Customers• Patients• Folks that know you, like you, trust you• Every day some competitor is trying to poach
your herd, and your potential herd
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Ranching• Ranching means the rounding-up a good
responsive “herd” of fans, customers, clients, patients, that you OWN and keep well maintained fence around-through the quality of the relationship, your own media-platforms
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Why Learn This• Why you are in business?• The Only Way To Coast Is To Down Hill• Growing? Plateau? or Decreasing?• Why should anyone do business with you
versus anyone and everyone else in your niche (USP)?
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Why Learn ThisOnly 3 Ways To Grow Any Business•Increase New People•Increase Transaction Size•Increase Transaction Frequency
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Why Learn This You are tired of being held hostage by a nickel-and-diming, slow-to-respond webmaster, and you want to be able to update and tweak your website simply and quickly.
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
What Business Are You Really In?
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
John Lennon is quoted as saying…
“I’ll just sit down and write us another swimming pool”
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
2. In This Example The Number Site Ranked On Google Received 42-56% of all clicks for that search term
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
How Many Of You Click To Page 2?
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
The only 2 places where all your competition is listed together is the
yellow pages and the internet
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
How many of you use the internet to find business that solve your
problem?
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Who Am I and Why You Should Listen To Me
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Long Story Short…• 3 years ago my wife was sick, very sick. • When I couldn’t sleep at night, I got up and taught myself how to build
websites, • I am a local, small businessman.• I knew I had to have my business on the internet, but I didn’t want to
spend a lot of money doing it, and I didn’t know “who to trust.”.• I entered one of the websites I built, into an international competition,
there were 43 entries, I came in 3rd, not bad for being self taught, and my first try.
• Since then, building and tweaking websites well... it’s become “my baby”, a passion, and I’ve only gotten better at it.
•
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Being on page one of Google, the 800 pound “Yellow Page” gorilla, in the room, for less than $100 a year
now... is just a game to me.
I want to show you how I did it.
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Summary of What We’ll Cover• Why you need a website• What is a Website address aka domain name• Where do you get a website address and cost• What’s a website hosting account & where• Why you need a hosting account and cost
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Summary of What We’ll Cover
• How to get FREE website building software that’s quick, easy, and makes your website look and function the way it needs to so you attract new clients, customers and patients
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Summary of What We’ll Cover• How to easily create website pages• How to add images, video and audio to pages• What pages you need (home, contact us etc)• How to increase new clients, customers, or
patients calling by 300% by adding one step. • And Much, Much More!
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
What a website looks like doesn’t generate a dime…
How a website functions is the key to attracting and keeping clients,
customers and patient’s
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Why You need a website?
• It’s one of only two places where all your competition is listed together, the other is the yellow pages, although the YP is…
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Your Business Has a Voice and a message…doesn’t it?
How many ways are you sharing that with the world?
Direct mail, email, yp, advertisers, craig’s list, coupon books…
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
How many ways are you continuing the conversation with
new and existing clients, customers, or patients?
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
What is a website?• It’s another form of media, just like direct
mail, social media, tv ads, radio ads…it’s just another way to continue the conversation with current and new… customers, clients, patients.
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
It’s not a business
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
It’s a media
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Example
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
I only care about what google thinks, build to suite google
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Where do you get a website address aka domain name
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Where can you get a domain name?
www.godaddy.com
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
How Do You Choose a Name?• What is someone who is looking for the problem that
you solve typing in• Example: City Chiropractor (Libertyville chiropractor)• City chiropractors (Libertyville chiropractors)• Chiropractor in city• Best City Chiropractor• Chiropractor
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
How Do You Choose a Name?• Your domain name should be something they
want• Has a benefit• A result in the name• What problem does my business solve?
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
How Do You Choose a Name?• Real domain names end in .com (not .net, .biz)
• As a test search google and see how many non .com name appear in the top 10
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Resource: Google External Keyword Tool
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Google External Keyword Tool
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Google External Keyword Tool
If I couldn’t get the trout fishing domain name I wanted, I’d tryTrout fishing secrets, Trout fishing tips, Trout fishing exposed
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
How Do You Choose a Name?Plumbing example
•Libertyville Plumber•Libertyville Plumbers•Plumber in Libertyville•Best Libertyville Plumber•Plumber
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Website Hosting Account• You have to host your website some where…
out there.
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Website Hosting Account
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Website Hosting
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
How To Connect Your Server With Your Domain Name? (Hostmonster with Go
Daddy)• Sign up for hosting• Get your “name servers” info from your host• Enter your name server information into your
account at Godaddy• If you have any problems, your web hosting
company will help you.
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
C Panel- Wordpress
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
C Panel Wordpress Install
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
C Panel Wordpress Install
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Wordpress Dashboard
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Wordpress Add Page
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Add Media
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Must Have Plugins
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Accepted File Types
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Must Have Pages
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Google Places
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Video Sales Marketing• Video can increase clicks 300-400%• He’s the 4 step sales message• Here’s who I am• Here’s what I’ve got for you• Here’s what it will do for you.• Here’s what you need to do next.
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Video Sales Marketing• Office tour• Patient Testimonials• Office voice & message
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
List Management• The most important part of my practice is my
database, without that I’m screwed• I have 5 different databases ( one, mutiple,
professionals, Dr R’s patient list, new movers)• Aweber, Constant Contact, Icontact• Manage & Continue the conversation
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Shopping Carts- Merchant Account’s
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Blogging, Copywriting
• Your voice, message, mission, • USP, pet peeves
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Social Media• Facebook• You Tube• Twitter• They all manage the relationship, “Continue
The Conversation”
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Search Engine Marketing (SEM)Pay Per Click (PPC)
Search Engine Optimization (SEO)
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
QR Codes• Quick Response Codes s a type of matrix barcode (or two-
dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively[clarification needed] large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or by supported extensions virtually any kind of data.[1]
• Created by Toyota subsidiary Denso Wave in 1994[2] to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.[3]
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
QR Codes
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Match & Exceed Your Competition
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Next Step For You To Take• Choose a domain name• Choose a hosting service• Install Wordpress• Configure Wordpress • Create Google PlusPage• Create Sales/Marketing Video
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
Next Step For You To Take• Choose a list management system• Choose a shopping cart & merchant account• Copywriting and blogging for your site• Integrate social media services into your
website• Search engine marketing
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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year
© Dr Steve Segal- All Rights Reserved
The Big Take Away• How many ways can you…• Help people out, • Continue the conversation, • Build the herd• If you don’t…your competition will