How the Consumer
Consulting Board
helps Heinz in doing
more with less
Research Innovation Manager
@AnoukW1
Anouk Willems
Consumer Insights Manager
@JoellaMarsman
Joëlla Marsman
1. ABOUT HEINZ
2. FOODCOMMUNITY
3. FASTER, BETTER, STRONGER
4. ENGAGE FOR SUCCESS
5. RESULTS
# Profile Number Duration Objectives
…LET’S START WITH OUR MEMBERS
4// ENGAGE FOR SUCCESS
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
GOODIEBAGS
QUIZES
COMPETITIONS
MEET PEOPLE
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
Engage
CONSUMER WORLD
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
WITH REAL STORIES
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
INTO ACTIONS
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
COMMUNITY IS A DIRECT CONSUMER LINE #FASTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER
COMMUNITY GIVES A 360 VIEW #BETTER
COMMUNITY IS A DIRECT CONSUMER LINE #FASTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER
COMMUNITY GIVES A 360 VIEW #BETTER