How to 10x your results from content with the same
resources you have now
Mikael Cho, Founder of Crew pickcrew.com @mikaelcho
50,000+ monthly readers 100,000+ email subscribers
In 6 months:
50,000+ monthly readers 100,000+ email subscribers
Me 1 writer
1 designer/developer (sort of)
In 6 months:
Resources:
The best marketing is when you don’t know it’s marketing.
Practically useful articles are shared the most.
NY Times Study
“Create marketing so useful people would pay
for it.”
- Jay Baer, Author NY Times Bestseller, Youtility
50,000+ monthly readers #3 referral source to Crew
Crew Blog
50,000+ monthly readers #3 referral source to Crew
Crew Blog
1 post per week for 20 weeks
Volume:
Is writing repeatable and scalable?
Is writing repeatable and scalable?
1 post a week for 20 weeks. Over 2 million views.
Crew growth over this time
30% month over month
1. Practically useful 2. Relevance scale
3. Evergreen content
How
Article has: - personal experience
- unique elements of science - unique examples - unique takeaways
1. Practically useful
Practically useful
2. Relevance
Via: Moz
Topics indirectly related but have potential for broad reach.
Leads to exposure from major media outlets.
What you make will be just as useful 5 years from now as it is today.
3. Evergreen content
The gift that keeps giving
!Coffee vs. Beer: Which drink makes you more creative?!
!!
Day 1: #1 Hacker News Day 1: #1 Medium.com Day 7: Frontpage Digg
Day 30: syndicated to LifeHacker Day 120: Frontpage Digg
Day 180: syndicated: The Next Web
The gift that keeps giving
1. Publish on your blog 2. Key influencers directly related to topic (people mentioned in the post) 3. Email subscribers 4. Distribution publishing (medium, twitter, facebook, linkedin) 5. Syndication (you must produce excellence to get this consistently)
How to get distribution when you have no distribution
If you have less than 50k monthly visitors, focus on reach not optimization.
Distribution
Blog takes months to build an audience. !
How can you go further?
Accelerate reach with free tools
Metrics: 100 million photos viewed a month
#1 referral source to Crew
Unsplash
Metrics: 1 million visitors
#2 referral source to Crew 25% of projects
How Much To Make An App
3 of the top 5 referring sites to Crew 100,000+ email subscribers
40% of revenue
Overall results from free tools:
Repeat utility
Repeat utility
Winning Search
Trust
“People trust us not because of our authority in the space, but because they relate with the vulnerability.”
!- Alex Turnbull, CEO Groove
ROI of being human
Lifetime Value of a customer from our content is 2.5x the Lifetime Value of a customer from paid channels.
To make a substantial impact in how your company is growing, you must create extreme value.
That’s it.
Mikael Cho, Founder of Crew pickcrew.com @mikaelcho