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Magnetic!Merchandise & Strategic Marketing Consultants
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10 Tier Principle to ensure your Window displays succeed.
1. Have your Marketing Strategy planned.2. Commit to a timeline.3. Identify your product mix.4. Understand what type of display you want to
create.5. Identify your KEY ELEMENT.6. Plan you “Connect” in store .7. Ensure your staff are briefed.8. Have your POS and accessories.9. Commit to driving the promotion10. Plan your exit strategy.
Magnetic!Merchandise & Strategic Marketing Consultants
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Ticked the Boxes ?
You have just created a Visual Merchandise strategy
Its now time to build your display
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STAGE 1 – Blank Canvas
Clear out your space, start with blank canvasFind your central point and create your display outwards and upwards from there, this will allow you to create a symmetrical display.
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STAGE 2 Evaluation
Continuously check your display from the exterior to ensure you are filling the space and working to
your plan.
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STAGE 3 - Foundation
Lay any coverings you require on the ground and hold in place with weights.
Position your shelving or slat wall in place.
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STAGE 5 – Adding Props
Start to add in your additional props you want to use in your display, we have used additional cane baskets in this case, to ensure that our Plush stays in place.
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STAGE 6 – Key Element
Identify and place your Key Elements in the display, in this case our Key Element was Plush – We identified earlier that we wanted to drive our Plush representation in store..
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STAGE 7 – Evaluation
Outside again, check your Heights, spacing, look for gaps in props, check your symmetry and Key Element placement
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STAGE 8 – Product Placement
Start placing your products in your display, staring with the largest and continuing on with your smaller products.
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STAGE 9 – Negative Space
Continue to place products into your negative spaces
Gift Bags
Roses
Choc
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STAGE 10 – Finalise Products
Complete your product placement, adding additional seasonal products
to promote cross sales
Greeting Cards
Roses
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STAGE 11 - Props
Place your props throughout the display,
ensuring that any negative spaces are filled
Balloons
Crepe Paper
Table Decs
Gift Boxes
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STAGE 12- Point of Sale
Ensure you place your POS , directly above your products , leaving only a gap of 30 - 60 cm maximum
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STAGE 13 – Face and Tidy
Face your products, tidy your display, stand back and study the story, get a pair of fresh eyes to look over the
display.
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STAGE 14 – Attention
During the life of your display, ensure it gets constant attention, keep it tidy, check it every morning to make sure
product or props have not moved, keep it fresh and new.
STAGE 15 – Analyse
Once your promotion is over, its critical that you measure the success of the campaign, look at Costs in Vs Sales out, ensure you data is correct , you cannot truly measure the success of your campaign unless you have complete data
integrity.
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In today’s challenging economy, people may avoid designers/ visual merchandisers because they fear unmanageable costs.
But in reality, visual merchandisers can help economise by avoiding costly mistakes, and actually increase sales and profits.
With assistance and guidance from a professional, VM a retailer can eliminate errors, saving time and money.
It is important to understand that the visual merchandiser is there, not only to impose ideas, but to help clients articulate their own
personal style and bring these ideas to life..
Conclusion
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