How to ConstructAn Effective
Coupon Advertisement
The Purpose of a Coupon Ad is...
1) To Attract NEW Customers
2) To Bring Back OLD Customers
3) To Reward EXISTING Customers
Components of an Effective Ad
1) Offer2) Logo3) Statement of Business (Tagline)4) 3 Bullets of Information5) Enhanced Address
VNE V: Valid only with this coupon N: Not valid with any other offers E: Expiration
OFFER
VNE
LOGOStatement of Business
• Benefit 1• Benefit 2• Benefit 3
Enhanced Address
Examples
HOW TO GET MAXIMUM RESPONSE
Here’s What Works (and doesn’t work)
FREE 1/2OFF
$$OFF
PKGDEAL
%OFF
Five Ways to Destroy a Coupon
1) Time Restriction (i.e. not valid on weekends)
2) New Clients Only
3) Must Present Coupon Before Estimate
4) Having No Expiration Date
5) No Area Code
Five Ways to Make a Super-Effective Offer
Well, I can’t give all of the secrets today...
Call me to schedule a one-on-one
ORGrab a magazine to share with your referral
A great referral for Live. Save. Share.
• An independent, local business owner• A restaurant owner
• A professional service business
i.e. Hair Salon, Dentist, Grocery Store
Joe@LiveSaveShare
704-726-9618
facebook.com/LiveSaveShare
Merry Christmas!