LEARN TO

CREATE + TRACK

+ PROOFRETURN ON INVESTMENT

ON SOCIAL MEDIA

FRUSTRATIONWHAT’S THE ROI?

WHATS THE ROI

OF PRINT ADVERTISING?

IT DEPENDS!• OF YOUR ADS• IN THIS EXACT MEDIA• IN THE GIVEN PERIOD

SO WHATS THE ROIOF YOUR

FACEBOOKPAGE?

IT DEPENDS!!!!

DIFFERENCEBETWEEN ADS ON FACEBOOK

AND IN THE PAPER…

IS, YOU ARE THE PAPER!

YOUR COMPANY

SO IF RESULTS ARE POOR

YOU’RE EITHER

POOR

AT ADVERTISINGOR (IN FACT)POOR AT BEING A PAPER

WE NEED ASALESFUNNEL

START FROM THE BOTTOM

WHERE TO START?

… WORKS ALREADY?

… GETS PEOPLE TOWARDS WHAT WORKS?

… GIVES US PERMISSION TO SPEAK TO PEOPLE?

… IS THE CONVERSION?

WHAT…

… IS NEEDED TO INITIATE THAT PROCES?

EXAMPLE

MORE SALES

TESTDRIVE

E-MAIL CAMPAIGN

GETTING PERMISSIONS

ADS ON SOCIAL MEDIA + ORGANIC BUZZ

PLAN AND BUILDYOUR

SALESFUNNELS… AND THEN TURN TO SOCIAL MEDIA

… WORKS ALREADY?

… GETS PEOPLE TOWARDS WHAT WORKS?

… GIVES US PERMISSION TO SPEAK TO PEOPLE?

… IS THE CONVERSION?

WHAT…

… IS NEEDED TO INITIATE THAT PROCES?