Download pdf - How to Get Ideas for Video Content by ImagePro Communication

HOW to get ideas for video content20 slides max. series

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TrendsIn 2011 86,6% will use onLine videos

to get information for products & services

© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

Facts14.6 Hours of Online Video per Viewer,

5.9B Online Video Ads in December 2010


Ok.. Web video sounds

important. What's next?

Browse through possible topics,

create your own ideas and link them

with your possible audiences..

(affiliates, clients, supporters,

shareholders, colleagues etc.)


Corporate

imageVision & status

Documentary /History

Industry analysis

Workplace/ HR value

CSR activities/vision

Markets & opportunities

Financial information


Product

orientedSales (e-commerce etc.)

Tech specs /in depth reviews

How to use /levels /detail /skills

Product insight/Focus (differentiation)

How you make and deliver it

Testimonials/ Case studies

Safety & environmental issues

Quality Control


Channel

orientedValue Adding as a partner/distributor

The chain of qualities

Customer satisfaction

Critical issues

Brands /products overview

How to build your business

Technical training

Market analysis /trends


Internal

trainingWorkshops

Role-playing

Best practices

On the Job simulation

Security issues

Mission Quality

Online communication /ethics

Personnel interviews/ awards


News &

eventsHow your last TVC was made

Promotional campaigns

Market visits

CSR activities

Public Happenings

Corporate events /participations

Executives in action (social)


Human

resourcesJob descriptions (simulation)

Top of the month/achievements

Executives Profile

How to deal with negative comments

Corporate culture

Motivation / Engagement /contests

How to act within your working env.

Internal News /Corporate TV network.


Out of the box


Don’t be afraid to choose topics -

completely irrelevant from your

products-that are appealing to your

audiences. They will like the idea that

you made it for them. Sports, Travel,

Hobbies and social events are generally

useful. The content must suit to your

image.

Now I have plenty of ideas

for possible video content

You must find out what is important

and you want others to know about;

but also and most important what

your potential audience would like to

know about your business.

(Proceed to the next slide…)



People build information by combining knowledge

that they already have on their head. You have to

think about the level of knowledge of your audience

before starting to spread information that may

end-up confusing rather than informing.

Give bites of information that will pile up in a step

by step approach.

Recurrence in launching new content

is essential in learning your audiences to expect

news from you. Test “in vivo” to find the best

intervals per audience.


I think that now you

have a broader idea

of possible web video

content

Make a draft production schedule that will step by step

support your communication goals & strategy.

When scheduling take into account the possible

fluctuation of critical factors (eg. seasonality, mood etc)


Priorities

Internal and “near-field”

audiences

Partner audiences

Vertical audience

Key/reference

Public© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

Length

Shorter videos increase

dramatically the possibility

of sharing thus engage

your audience.

Focus on first 10 seconds.



Funny videos increase

the success and the

number of Fans that

“Likes” your brand and

follow.

Style


Beside Image that will

please EYES, choose Music

that will please ears!

Music

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