HACK YOUR APP BUSINESS
GROWTH
HOW TO
WITH LIFECYCLE MARKETING
WANT YOUR APP BUSINESS TO GROW?
SURE YOU DO!
THERE’S A SUPER SECRET EASY WAY TO DO IT
WITH LIFECYCLE MARKETING
LIFECYCLE WHAA?
LIFECYCLE MARKETING IS… MARKETING THAT ADDRESSES
YOUR USERS’ CHANGING NEEDS
SO ANYTIME SOMEONE…
BECOMES A NEW MEMBER
OR
MAKES A PURCHASE
YOU CAN SEND THE RIGHT MESSAGE
AT THE RIGHT TIME
GREAT! BUT… HOW DOES LIFECYCLE MARKETING GROW MY APP BUSINESS?
DID YOU KNOW?
THE AVERAGE SAAS COMPANY ONLY CONVERTS 15% OF THEIR
FREE TRIAL USERS TO CUSTOMERS
-TOTANGO
AND
FREEMIUM MOBILE APPS HAVE A CONVERSION RATE OF 5%
CLICK HERE TO READ: HOW TO GO BROKE MAKING MOBILE APPS FOR MORE
YA…SO?
SENDING A LIFECYCLE MARKETING MESSAGE LIKE A
WELCOME EMAIL
WHICH HAS AN AVERAGE OPEN RATE OF 50%
-MARKETING SHERPA
CAN…ENGAGE NEW USERS
CAN…ENGAGE NEW USERSRETAIN THEM
AND ULTIMATELY
CAN…ENGAGE NEW USERSRETAIN THEMTURN MORE USERS INTO PAYING CUSTOMERS
BUT LIFECYCLE MARKETING DOESN’T STOP AT THE PURCHASE
YOU CAN USE IT TO REDUCE CHURN
AND
60% FOR MOBILE APP COMPANIES
-LOCALYTICS
BY
TALKING TO YOUR USERS DURING THE ENTIRE USER LIFECYCLE
GOT ANY EXAMPLES?
EMAIL NEW TRIAL USERS
YOU CAN SEND A WELCOME EMAIL TO
HELP NEW TRIAL USERS
TEXT NEW CUSTOMERS ABOUT THEIR GOALS
AFTER SOMEONE BECOMES A PAID
CUSTOMER ASK ABOUT THEIR GOALS & HELP THEM REACH THEM
SEND PUSH MESSAGES TO INACTIVE USERS
SEND PERFECTLY TIMED PUSH NOTIFICATIONS TO
GET INACTIVE USERS BACK
AS LONG AS YOU’RE HAVING CONVERSATIONS WITH YOUR USERS
ALL THE TIME
YOU CAN SUPERCHARGE
YOUR APP BUSINESS GROWTH
SO WHAT NOW?
SEND YOUR OWN LIFECYCLE MARKETING MESSAGES
(click me)
OR
LEARN MORE ABOUT LIFECYCLE-MARKETING !
@ AUTOSEND.IO
(click me)
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