HOW TO MEET & PITCH TV JOURNALISTS
and Get News Coverage
for your
Client, Company or Cause
#NCCommsSem
@engagetony
1+ Million PoundsOf
FREE Chicken
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i before e… except when you run a feisty heist on a weird beige foreign neighbor ~ @engagetony #NCCommsSem
Breaking…
“700
email pitches & news releases
per day”
Standing in line in Thailand
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Get in line, stay in line & move to the head of the line w TV news editors ~ @engagetony #NCCommsSem
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Be alert for piggyback opportunities to tie my story to top local, national & global news ~ @engagetony #NCCommsSem
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Make my news releases clear & compelling, not cute & clever ~ @engagetony #NCCommsSem
The 30 Second Email Package(actually it’s only 8-10 seconds)
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Use a hard, 1-syllable, action verb in your email subject line to grab the editors’ eyeballs ~ @engagetony #NCCommsSem
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I don’t care if editor reads my release as long as she reads my pitch & saves or assigns it ~ @engagetony #NCCommsSem
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When you ask the right question at the right time, TV editors think you’re an old PR pro ~ @engagetony #NCCommsSem
Your only minutes away…
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I do my PR job best… when I help TV News do their job @engagetony #NCCommsSem
Questions?
Be sure and pass in your business card or name on a piece of paper.
We’ll have a drawing for our door prize in just a minute.
Door Prize
When I pitch the media, I picture the…
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Pitching a journalist is like sending a tasty appetizer to invite a starving person to a banquet ~ @engagetony #NCCommsSem
M# 919-244-3375@engagetony
www.EngageMediaCommunications.com
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