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Webinar: How to Modernize Identity Management & Improve Customer ExperiencesWith Identity Expert and UnboundID Customer Lenny Blum
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Agenda and Today’s Speakers
Lenny BlumVP, Collaboration and Identity & Access Management (former)NBCUniversal
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Steve ShoaffCEOUnboundID
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• Collaborative Economy• Social, SaaS, Mobile• Internet of Things (IoT)• Systems of Engagement
• Identity Theft• Fraud Management• Privacy• Shadow IT
“By 2017, CMOs will spend more money on IT than CIOs.”
“3/4s of businesses assert that customer experience is a critical business priority."
“43% of IT organizations are aware that Shadow IT is occurring.”
Identity Management Market is Changing Rapidly
Trends & Predictions Escalated Risks
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Identity as the New Perimeter…and as the Connector
PartnerInternalERP Suppliers Customers
Social
SaaSMobile
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Leveraging Identity as the Connector
Social Graph
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Identity & Access Demands Are Changing
Platform
Audit and Control Change
Business Process Changes
InfrastructureChanges
People and HR changes
(Joiner, Mover and Leaver)
Frictionless • Consumerization of IT
Adaptable • Business Adaptability
Visibility • Identity Insights
• Scalability Matters• Single Identity• Business Enablement
Existing Demands
SaaS
Mobile
Social
Privacy
Collaboration
New Demands
External Identities
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If Identity Is the Connective Glue…What About Business Enablement?
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And For Whom?
Consumer
Supplier
Partner
Contractor
Employee
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Business Enablement Shifting More Towards “Systems of Engagement”
Fundamentally SocialSystems of
Engagement
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So…How Do We Get to the Big Game?
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Enabler (Platform)
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Platform Needs to be Adaptable
Single Pane of Glass
Different HR Sources
Point Service Providers
Attribute Providers
Vendors
Customers
Application Requirements•Data Synchronization•Performance & Scale
Security & Control•Attribute Control•Privacy, Policy & Governance
Interfaces Requirements•Standard Based•Cloud Intelligent
Architected for Performance
Architected for Users/Applications
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Identity & Preference Brokering
Customer Engagement Management
Create Unified View of the Customer across Channels
Customer Self-Managed Preference/Privacy Options
Modernize Legacy Identity Management
Transition to Customer Identity
STAGE
Modernize Legacy IAM
Customer Identity Services for new customer-facing app
Expose Actionable Data from MDM
Reusable identity services and centralized governance policies
KEY INITIATIVES
Platform Needs to Support an Identity Maturity Model
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Dynamic Pricing
Data Store Data Sync Metrics Engine Data Broker
Secure | Scalable | Unified | Adaptable
Partners Mobile Workers BYOD Contractors Mobile Social & Web Cloud & SaaS IoT
Workforce Enablement Customer Engagement
Systems of Engagement
Systems of Record
MDM CRM Big Data Legacy Directory
Marketing Automation
Loyalty Programs
UNIFIED VIEW
What Makes a Best-of-Breed Platform?
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Conclusion
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• Business enablement and agility start with the right platform
• Connecting data gives you insights
• Data Quality improves with frictionless business process
• Don’t underestimate the importance of consumer scale in the enterprise
• Digital Identity is here
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Steve Shoaff, CEO of UnboundID
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• UnboundID has developed a next-generation identity and preference management platform
• Customers use it to modernize legacy Identity and Access Management and enable new, customer-facing digital business strategies
• 100% customer renewal rate and more than 1 billion identities deployed with some of the world’s most influential brands
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Who is UnboundID?
PARTNERSCUSTOMER EXAMPLES
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Modernizing Legacy Identity Management can be an important first step
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Identity & Preference Brokering
Customer Engagement Management
Create Unified View of the Customer across Channels
Customer Self-Managed Preference/Privacy Options
However, there is a more strategic journey and maturity model for Identity & Preference Management
OneIdentity Platform
Modernize Legacy Identity Management
Transition to Customer Identity
STAGE
Modernize Legacy IAM
Customer Identity Services for new customer-facing app
Expose Actionable Data from MDM
Reusable identity services and centralized governance policies
KEY INITIATIVES
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What are the Business Drivers?
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Provide a world-class customer experience
Deliver real-time personalized products and services
Drive revenue and conversion rates
Gain customer trust with data security, governance, and transparency
“89% of companies plan to compete primarily on the basis of the customer experience by 2016.”
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Key capabilities that you’ll need
Securely store and deliver identity and preference data at web scale
High-volume, high-speed data governance with centralized policy controls
Synchronize massive volumes of data between disparate systems
Monitor real-time operational metrics on identity data
Secure | Scalable | Unified | Adaptable
Your Platform must do this….
Deliver an actionable, single view of the customer
Enable self-managed privacy and preference consent
Increase customer registrations with convenient social login features
Effectively govern data usage across your systems of engagement
Provide a web-scale solution with rock-solid product reliability
Flexibility to deploy on-prem, in the cloud, or a hybrid of both
….if you want to deliver these benefits
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Example: Roll-out initial Customer Identity Services
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Business Application Owner: “I need to deliver customer identity services to our new customer-facing mobile app.”
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Example: Single View of Customer across Apps/Channels
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Marketing Leader: “I need single view of the customer to provide a more engaging and personalized customer experience.”
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Summary of key implementation benefitsTraditional IAM Next-Gen Identity/Preference Mgmt
Costs Up to 90% cost savings compared to legacy IAM, enterprise-grade provide with support
Costly support, costly legacy infrastructure, costly home
grown customizations
Security
Scale/Performance
Governance
Customer Experience
Adaptability
Can’t support latest security best practices, error prone to
manually admin across silos
Centralized governance/security controls, implements latest security best practices
Slow performance, outages, diminishing returns for
hardware upgrades
Products near end-of-life, little-to-no ongoing
investment by vendors
Unmatched performance and scale, 1B+ identities managed, provides real-time operational metrics
No centralized data governance capabilities
Powerful, centralized data governance policies, real-time data sync, policy auditing capabilities
Never designed for thisCreate unified customer view, self-managed privacy/preference consent, latest consumer identity features
Support modern apps and cloud architectures, deploy on-prem or in cloud
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Thank YouWeb:http://www.unboundid.com
Email:[email protected]
Phone:+1-512-600-7700
Blog:www.unboundid.com/blog
Twitter:@unboundid