How to Optimize
For Mobile SEO
(Infographic)
Getting found online through mobile devices is extremely important for
small businesses. According to a 2012 Local Search Usage Study by
comScore, 61 percent of respondents searching for information about local businesses say local search results are the most relevant, and 58 percent say
local search results are the most trustworthy.
People are always on their smart phones searching for businesses.
Therefore, learning how to optimize for mobile search engine optimization is of paramount importance for small
businesses. Here are some helpful tips on how you can optimize for mobile
SEO for your small business.
How to Optimize for Mobile SEO | Tips
• Keywords are Still The Same
We’ll start off with the obvious. If you want to get found online with customers
using mobile, you’d use the same keywords that customers using a
desktop would use.
You don’t want to overoptimize or over SEO your site for mobile.
Follow the same tips.
Where Mobile SEO comes into play is how your site should look to those
using mobile devices. Create a mobile specific style sheet for your site. If you
use a WordPress site, then I recommend using the plugin WP
Touch.
• Beauty is in the eye of the phone holder
Don’t get fancy with the graphics; avoid overdesigning your site with tons of Flash and graphics. Simplicity is the guiding principle for any good website,
whether mobile or not.
• Keep is shortcode & simple
Until recently, there was open debate and speculation about having a
separate mobile URL — how it could look like duplicate content and penalize
your site in search results
• One final question is ‘Should I Use a Separate Mobile Domain’ for mobile SEO? Here’s what Mashable has to say:
Most experts now seem to agree that there isn’t a penalty. SEO expert
Bryson Meunier did an analysis that shows sites with a different mobile URL actually receive more traffic.
Currently, there isn’t a penalty. And Google would never change the rules
on webmasters, would they? I’d probably advice using a separate site
unless you absolutely have to.
How to Optimize for Mobile SEO | Infographic